I think a lot of businesses and entrepreneurs are still a bit wary about Facebook. Without a doubt, Facebook is the focal point of a lot of activity with many potential customers waiting to hear about your product. Unfortunately, the open communication that makes Facebook great doesn't always connect well with keeping private and public lives separate.
Facebook Marketing clarifies the pros and cons of marketing on Facebook. It then goes into detail about how to market successfully on and off the site. Moreover, the book doesn't just cover creating an account and adding pictures of your dog. It looks into how to create attractive pages, placing ads on Facebook, and even creating Facebook apps. In this way, the book provides a nice overview of a variety of promotional options.