I'm pretty new to the concept of location based games. My initial thoughts have been that social location marketing is a phenomena focusing on a young audience. Therefore, certain trendy businesses such as coffee houses, bars, and restaurants would find these tools pretty useful.
While this is true, gaming in general is not so limited. The statistics are actually pretty surprising about who is playing games- specifically social games. Moreover, whereas gaming used to be something someone did alone, they are now becoming far more social in nature. Be that playing Black Ops online with a pack of other gamers (communicating through headsets) or playing Farmville on Facebook with your aunt and second cousin.
So while my initial reaction was that social location marketing was limited to a particular type of business focusing on a specific type of customer, Social Location Marketing has shown me that this is just a first step in a potential evolution. This is a tool with much potential.