Customer Reviews


1 Review
5 star:
 (1)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
Share your thoughts with other customers
Create your own review
 
 
Most Helpful First | Newest First

1 of 2 people found the following review helpful
5.0 out of 5 stars Social Media ROI, Sept. 12 2011
By 
Tami Brady "Tami Brady: Transition-Empowermen... (Calgary, Canada) - See all my reviews
(TOP 50 REVIEWER)    (HALL OF FAME)    (REAL NAME)   
This review is from: Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Paperback)
I think a lot of businesses are getting on the social media bandwagon. They've heard that it's great for business but really have no clue what social media is or what it can do for them. In an effort to keep up they create a social media program and hire experts in the field.

In an effort to explain social media to these businesses, Social Media ROI begins by explaining that social media is a tool, like email, like the phone, like networking. Really, the concept isn't all that new, it's just a new method of communicating and connecting with your current and potential customers.

Recognizing social media as a tool is only the first step though. Next is recognizing that it's less important to have x number of followers on Twitter or friends on Facebook and much more important that these interactions reinforce your goals and help you get to your specific targets. No two plans are going to be the same and it's something that everyone in your organization (big or small) has to understand and be on board with. Little mistakes tend to blow up pretty fast in social media streams.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


Most Helpful First | Newest First

This product

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
CDN$ 25.99 CDN$ 16.29
Usually ships in 3 to 6 weeks
Add to cart Add to wishlist
Only search this product's reviews