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TOP 500 REVIEWERon December 20, 2011
"No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing", is exactly what its authors (Jason Fall and Erik Deckers) say, with both possessing decades-worth of experience in marketing, most recently from the perspective of social media marketing. They have offered readers a complete nuts and bolts guide to social media marketing that emphasizes facts, not the myths, associated with this new frontier which remains surprisingly, quite elusive for many businesses. Theirs is a common sense approach based on the need to be candid with customers and earning their trust and support, which will translate into substantially improved revenues if it is implemented successfully. They emphasize that, unlike other forms of marketing, social media marketing requires building relationships with potential customers, emphasizing one's sincerity, especially with regards to dealing with unexpected problems. For them, a classic example of a business's failure to cope with social media is Nestle's notoriously lackluster attitude toward dealing with complaints posted at its Facebook page, just as Greenpeace was launching a campaign against the company, condemning it for purchasing palm oil from a supplier who was allegedly responsible for substantial deforestation in Indonesia and the deaths of thousands of orangutans. The authors provide readers with ample examples of the roles in which social media can play in marketing, often noting how, almost in the blink of an eye, important news like the killing of Osama bin Laden can be circulated immediately around the globe via social media such as Twitter and Facebook. If one wishes to understand social media marketing and desires a firm understanding of it, then, despite its brevity, the reader will find no better guide than this most timely, and insightful, book.
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