Most helpful positive review
A must-have book for laymen working for practices and groups
on April 18, 2003
As a layperson frequently called upon to assist physicians and surgeons in communication and marketing efforts, Dr. Marcinko's savvy book has been invaluable in educating me and advising my work. He is successful in describing and actually bringing to life both the macro and micro of this increasingly vexing enterprise of achieving profit in this pressured sector, where doctors are required not only to wear many professional and societal hats, but also to portray many conflicting roles as expert, helper, compassionate advisor, master technician, astute businessperson, educator, Hyper Time operator, lifelong student and so many others. His mastery of the subject or rather subjects provides an undertone of finiteness and even assurance to a field that is confusing and even exasperating to many in it. More than anything else, Dr. Marcinko illuminates by establishing explicit and useful displined organization to the sprawling and apparently boundless subject of how to stay afloat and persevere in a useful and effective practice. Highly recommended.