5.0 out of 5 stars
Practical and insightful guide to the marketing process, July 19 1998
By A Customer
This review is from: Concurrent Marketing: Integrating Product, Sales, and Service (Hardcover)
As a consultant in the area of strategic marketing, I regularly recommend this book to my clients. It is readable and unlike many business books, free of excessive jargon and simplified formulas for success (which rarely work).
Dr. Cespedes presents an analytic approach to considering the entirety of the customer experience with an organization's marketing efforts.
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