Customer Reviews

1 Review
5 star

3 star

2 star

1 star

Average Customer Review
Share your thoughts with other customers
Create your own review
Most Helpful First | Newest First

1 of 1 people found the following review helpful
4.0 out of 5 stars Now Is Gone: Your Boss Needs This Book, Nov. 27 2007
David Fleet (Toronto, Canada) - See all my reviews
This review is from: Now Is Gone: A Primer on New Media for Executives and Entrepreneurs (Paperback)
If you (or your boss) find yourself confused, apprehensive or unsure about delving into the world of new media, then Now Is Gone is for you.

Communications professionals are in the middle of a tumultuous period. The Internet has done more than just change the way people buy goods or play games; it has changed the way many people communicate, form connections and build communities.

This new environment undermines one of the fundamentals of traditional 'public relations' - the tightly-controlled message. It forces organizations to listen as well as speak. It forces them to engage rather than preach.

These changes are daunting, for not only do they force us to re-examine the way we communicate, but they come wrapped in terms like "web 2.0" and "new media" rather than what it's all about - people. Social media is all about conversation, engagement and communities.

That's where Now Is Gone comes in.

In just under 190 short pages, Geoff Livingston and Brian Solis lead the reader on a whirlwind introduction to the world of social media.

Topics include:

- An introduction to social media, its benefits and its increasing importance
- Whether your organization is new media ready, and some of the challenges you may have to overcome
- Some of the principles behind engaging communities through your social media effort
- Some of the common social media tactics you can use
- How social media may develop in the future
- Some fantastic interviews with social media pioneers

As Livingston writes, "Now Is Gone is not meant to teach business owners and marketing practitioners how to execute all of these tactics... Now Is Gone means to provide you the information necessary for intelligent leadership..."

Job well done, I say.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Most Helpful First | Newest First

This product

Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
CDN$ 18.86 CDN$ 18.67
Usually ships in 2 to 3 weeks
Add to cart Add to wishlist
Only search this product's reviews