on November 27, 2007
If you (or your boss) find yourself confused, apprehensive or unsure about delving into the world of new media, then Now Is Gone is for you.
Communications professionals are in the middle of a tumultuous period. The Internet has done more than just change the way people buy goods or play games; it has changed the way many people communicate, form connections and build communities.
This new environment undermines one of the fundamentals of traditional 'public relations' - the tightly-controlled message. It forces organizations to listen as well as speak. It forces them to engage rather than preach.
These changes are daunting, for not only do they force us to re-examine the way we communicate, but they come wrapped in terms like "web 2.0" and "new media" rather than what it's all about - people. Social media is all about conversation, engagement and communities.
That's where Now Is Gone comes in.
In just under 190 short pages, Geoff Livingston and Brian Solis lead the reader on a whirlwind introduction to the world of social media.
- An introduction to social media, its benefits and its increasing importance
- Whether your organization is new media ready, and some of the challenges you may have to overcome
- Some of the principles behind engaging communities through your social media effort
- Some of the common social media tactics you can use
- How social media may develop in the future
- Some fantastic interviews with social media pioneers
As Livingston writes, "Now Is Gone is not meant to teach business owners and marketing practitioners how to execute all of these tactics... Now Is Gone means to provide you the information necessary for intelligent leadership..."
Job well done, I say.