5.0 out of 5 stars
Blueprint for Success!, Jun 27 2002
This review is from: Blueprint for Marketing: Comprehensive Marketing Guide for Design Professionals (Paperback)
I, too, am the proud owner of a very dog-eared copy of "Blueprint for Marketing". When I was new to the A/E/C industry a friend recommended that I read this book. After returning a borrowed library copy, I immediately bought a new copy of my own and have referenced it innumerable times since then. Recently I had the pleasure of meeting the author, Susan Frost, and I was thrilled to be able to tell her how much use we'd gotten out of her book. It has helped me to teach others in my firm about some of the tenants of marketing services to our industry. We have also been able to adapt her practical advice to develop successful solutions for our business development strategies and specific marketing issues.
Easy to digest, practical and specific to our industry, I'm so glad I found this book. I'd highly recommend it.
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