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4 Reviews
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Average Customer Review
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5.0 out of 5 stars
A classic!,
By Experienced seminar leader (Massachusetts) - See all my reviews
This review is from: Creating Demand: Move the Masses to Buy Your Product, Service, or Idea (Rev) (Paperback)
I was so delighted to learn that this book is back in print. It's a classic on the psychology and practicalities of motivating human beings to buy. I refer to this again and again in my writing on marketing. Run and buy it today!
5.0 out of 5 stars
The best marketing book I've read,
By
This review is from: Creating Demand: Move the Masses to Buy Your Product, Service, or Idea (Rev) (Paperback)
Creating Demand is an excellent book for marketing almost any product or concept. Ott's ideas are clearly expressed and powerfully presented. I checked this book out of the library first, but by the time I reached page 10 and had 12 pages of notes, I knew I needed to buy it! I highly recommend this book, even to someone who doesn't work in marketing for a living. If you have a product, concept, idea, or talent to sell, read this book!
5.0 out of 5 stars
A Must Read,
By Wolf J. Rinke (Maryland, USA) - See all my reviews
This review is from: Creating Demand: Move the Masses to Buy Your Product, Service, or Idea (Rev) (Paperback)
This is an ideal book for anyone who wants to grow their business FASTER
5.0 out of 5 stars
Dynamite book for any biz professional involved in marketing,
By A Customer
This review is from: Creating Demand: Move the Masses to Buy Your Product, Service, or Idea (Rev) (Paperback)
This book is powerpacked with principles that are easy to use, understand, and apply. It is a must for any business library and should be used as a reference on a regular basis to ensure adherence to tried and true principles necessary in creating demand for your product or service.
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Creating Demand: Move the Masses to Buy Your Product, Service, or Idea (Rev) by Richard Ott (Paperback - Aug 1999)
Used & New from: CDN$ 39.65
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