Customer Reviews

The Personal Branding Phenomenon: Realize Greater Influence, Explosive Income Growth and Rapid Career Advancement by Applying the Branding Techniques

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I had high hopes for this book, having recently attended a seminar put on by Peter Montoya's agency - but at best it is a blatant sales pitch for Mr. Montoya's advertising agency. After looking at the glowing reviews listed here, I was at first surprised to see a review from a "Topher" - the speaker at the seminar I attended was named "Topher". A coincidence? Possibly. Until you notice that almost all of the reviews come from Southern California - the very location of Mr. Montoya's agency. Amazon.com readers might be better served if some one other than Mr. Montoya's "friends" actually wrote some reviews.

The Personal Branding Phenomenon by advertising professional and trainer Peter Montoya is a solid guide to using the process of "Personal Branding" to advance oneself and one's career by enhancing a personal ability to influence others. Personal Branding involves taking control of how an individual is perceived, including the perception of the personal values, abilities, and personality traits that other people associate with the individual in question. The Personal Branding Phenomenon presents Eight Unbreakable Laws behind great Personal Brands, such as The Law of Specialization - that a great Personal Brand focuses on one area of achievement, and trying to be a jack of all trades makes other people think that you are a master of none. The Personal Branding phenomenon is very highly recommended reading for anyone seeking to improve their skills and abilities to affect others and to enhance the emotional, financial, and social qualities of their personal and professional life.

Having been a broker and worked in the securities industry for more than a decade, I have a fairly sound perspective on selling intangibles. In so many cases, the first sale is yourself.

Montoya provides a practical and motivating roadmap to establishing a credible and attrractive brand that can provide the basis for a secondary sale of virtually anything - from stocks to services to widgets. Anyone who knocks on doors, cold calls or represents a product will find value in reading and heeding the Personal Branding Phenomenom -- from the entry level salesman to the executive looking to jumpstart a career.

This book is great! Montoya is so insightful. After reading this book I will never look at my life the same. I think this book is a must read for anyone who wants to take their business or life to a different place. The information is so powerful I bought several copies to give to my employees.

I loved this book. I have my own business and have found this book to be an easy read with real solutions. The strategies and tools offered in this book have given me a real focus on how to brand my myself... and my company. Brilliant!

Not being one trained in marketing, I hoped Peter Montoya's book would guide me in developing a marketing strategy for my small business. It did much more than that. I now see how every area of my life influences my personal brand whether I am aware of the principles and insights in Peter's book or not. It has inspired me to take action.

I expected a serious book such as this to be work to read but it entertained me throughout. I particularly enjoyed the insight into why the personal brand of a person like Martha Stewart is vulnerable to revelations inconsistent with their image.

Peter really gets to the point of self-differentiation with his newest book. Personal branding is a topic the author knows well and shares with the reader the essential how to's. The topic is timely as well as easy to follow. This is a MUST HAVE book on how to MARKET. It should be the only book you read on Marketing.

Any person or small group of people in business for themselves should apply the basic principals that this gentleman, Peter Montoya, suggests. Simply think of any celebrity or success, and their "brand" labels them immediately. Included in examples given in the book are Michael Jordan, Martha Stewart and Oprah Winfrey, but also consider Jim Carey, he stuck with his outlandish antics through the years and marketed those antics - look where he is. Consider Thomas Kinkade, he stuck to painting light, look what he's known for - "The Painter of Light". A last example is Weird Al Yanchovic - enough said in the name.

This book is easy to read and easy to apply with an advertising company available to help put its applications into the life and future of your self and your business.

I was very impressed at Peter's ability to communicate such a nebulous concept into such an easy to understand manner. It made me rethink not only how I market myself professionally, but perhaps more importantly, how I live personally... because as I learned in Peter's book, everything we do brands us. Either for the better or the worse. Now, I make sure that I'm being branded favorably.

This book is a MUST HAVE for all future successful people. This book is phenomenonal. It is a quick read. I've read it 3 times since buying it. This book is especially important in today's environment, where an individual needs to differeniate themselves and stand out from the crowd (such as job interviews or getting venture capital funding). The eight principles are powerful and important.