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2 of 2 people found the following review helpful
5.0 out of 5 stars
A must read for anyone in marketing or PR,
By
This review is from: BrandSimple: How the Best Brands Keep it Simple and Succeed (Hardcover)
There are a lot of smart people out there with some good ideas on brands and branding, but I have never before seen so much insight together in one place as I have in Adamson's book. The concepts are simple, but never simplistic and I found it hard to force my way through the entire book because every chapter had an idea that I wanted to run off and evangelize. I'm a marketing manager and this book helped me to talk about the importance of brand strategy - and how to undertake it - in a way that really resonated with my executive. I credit it directly with getting the go ahead on a major branding initiative. I will definitely be picking up his new book, BrandDigital.
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BrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson (Paperback - Aug 7 2007)
CDN$ 16.95 CDN$ 12.24
In Stock | |
 
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