5.0 out of 5 stars
Valuable advice for any profit-oriented business owner, Nov 13 2003
This review is from: Guerrilla Marketing for Financial Advisors (Paperback)
Grant Hick's Guerrilla Marketing for Financial Advisors, should be considered "required reading" for just about anyone starting or expanding their business.
Grant does an outstanding job of synthesizing the basic beliefs and techniques of Guerrilla Marketing and brings them to life by showing how they apply to a specific occupation.
This an excellently "voiced" book. Grant's text is interrupted at numerous points by comments from Jay Conrad Levinson, the father of Guerrilla Marketing. These "back and forth" comments add an additional level of interest to the book, showing where Grant has advanced the knowledge-base of Guerrilla Marketing.
Whether you're a financial advisor, or the owner of any type of service-oriented business, you'll find Guerrilla Marketing for Financial Advisors to be a valuable and rewarding investment in your future--and your future profitability.
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