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13 of 13 people found the following review helpful
on November 8, 2011
Evolution of a human being. Started from nothing and became something. I LOVE IT!! I loved reading her life story. This book showed me how hard Arlene actually had to work to get where she is. Most people that want to be rich expect it to be handed to them. This book is some what of self help book, however it is interesting to read how Arlene puts her spin on subjects/situations, and lessons learned. Arlene is a intelligent beautiful, attractive woman inside and out and a great contributor to the world, Canadian history, and society.
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7 of 7 people found the following review helpful
I received this book as a Christmas gift and enjoyed reading it from cover to cover in 24 hours! The book was full of strategies any leader, entrepreneur, business owner and marketing professional could put into practice immediately. Arlene eloquently captured the importance of basic business principles such as trust, authenticity, reciprocity and relationship.

Through Arlene's story and business experience she openly shares some of the challenges she overcame, mistakes she made, and lessons learned along the way. These were incredibly valuable as Arlene identified what many entrepreneurs are thinking or feeling, but are unlikely to seek help so therefore go through business and challenges alone. thank you Arlene for capturing the discussions that matter and need to happen.

There is a quote that there are clues left by successful people. Arelene is a great example of a successful business woman and community member, the clues she leaves are in the form of practical tips and actions.

Businesses who apply Arlene's human approach to business will be well served!

Charmaine Hammond
Author, Professional Speaker,[[ASIN:0983604509 Toby, the Pet Therapy Dog, and His Hospital Friends
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3 of 3 people found the following review helpful
on October 8, 2012
I really enjoyed this book. If you want to make changes in the way you approach situations in your work and personal life this could be the book for you. The only thing you need is an open mind and a willingness to really follow Arlene's suggestions. Being a fan of Dragons Den I could hear her speaking through the book in the same language she uses on The Den. She is truly a person with integrity and passion both in business and life. I would recommend it to anyone that is looking for a blueprint for personal growth.
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3 of 3 people found the following review helpful
on May 16, 2012
Clear and simple read. From the heart, her own experiences. Well structured from learning how to figure out who you are to serving a pitch.
Works for me, I coach cross country skiing. There are a lot of similar challenges in sport and business. Highly recommended to read for coaches who feel they need to get ideas across athletes and other coaches.
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2 of 2 people found the following review helpful
on April 12, 2012
I found this book hard to put down, as I'd expected would be the case. Arlene Dickinson writes how she speaks,& how she presents herself on "The Dragon's Den," and that makes for a captivating audience. I am not a business woman, but found her angle of using this book's title "Persuasion" in everyday aspects of my life quite meaningful & relatable (& ethical). How can you not admire her approach & attitude to life & business? She is interesting, inspirational & honorable! I am so glad I bought this book, it was so enjoyable to read.{I would be interested to know who sells more books, Arlene Dickinson, or Kevin O'Leary(?!)}.
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6 of 7 people found the following review helpful
on January 20, 2012
Arlene wrote an amazing book, written in real words to real people. This book is not a bunch of business mumbo jumbo, but a guide to lifestyle change.

I am not an avid reader, but this book has me on the edge of my seat, wanting to read more and learn more. And I can think of at least 3 people close to me who could really use a boost out of their individual black hole (I am a thrifty girl, but can't wait to send them all a copy of this book).

As for me, this book has come at a point where I feel trapped in my own black hole. I know I have the tools to build happiness, and I am quickly learning how to PERSUADE myself that I will be ok with the decisions I make.

I'm excited, I'm energize, and I'm so happy to have bought Persuasion.
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2 of 2 people found the following review helpful
on November 9, 2013
A very light and pleasant read. Good for someone young entering the world of business. Are you going to learn the art of persuasion.... No.
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1 of 1 people found the following review helpful
on August 9, 2012
Persuasion is an easy read with a lot of real-life examples. There is something to take away from this book, whoever your are and whatever the field you work in. Arlene Dickinson teaches us that persuasion is about being authentic, not about deceiving others. She shows us how to approach situations and people to have win-win results with the best possible outcome.
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on January 27, 2014
This next week will make or break my life. The past three years of my career (which represents my start) has been a rollercoaster ride. I have been betrayed, left out in the cold, and in serious danger, while at the same time I have worked all over the world in some very prestigious positions doing amazing things. I've been trying to make sense of it all and this is just the book to help when going through that process. It won't tell you anything you don't know. It will help you frame your experiences into a comprehensive guide of what to do and what to avoid; reinforced by consequences. I have the interview of my life at the end of the week. This book has been the best preparation that I can name. Thank you Arlene, if I get the job I will send you a genuine thank you card and maybe some flowers too.
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on April 21, 2013
This is the one book I like to recommend above all other books.

Arlene acts as a beacon. By being visible on TV, we may relate to her and her story, as it is written in this book, is inspirational.
I recommend this book to my friends and family whom may feel like they don't have what it takes. What I got from this book is that effort (amongst types of effort, to work smartly) and willpower are the only 2 required assets to make it in life.

There is some wisdom in the book, although it is quite simple (if I recall), so take this book above all as an inspirational one.
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