Customer Reviews

Start and Run a Copywriting Business

5 star:		(7)
4 star:		(1)
3 star:		(0)
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1 star:		(0)

 

 

Give Steve Slaunwhite credit, while his writing style is not quite as entertaining as that of Peter Bowerman (author of "The Well Fed Writer"), he most definitely writes an informative and comprehensive book on the subject of freelance copywriting.

The book capably outlines the nuts-and-bolts of the business for both aspiring freelancers and established pros. Slaunwhite discusses everything from the equipment one needs (although the prices he lists are probably actually higher than what one will end up paying today) to finding clients and marketing your services.

Slaunwhite ably anticipates and covers many of the questions one who is considering the business might have. He includes a section with interviews of three other copywriters, notably Bob Bly (the inspiration for so-many other freelance copywriters), discussing the business and how they started and succeeded. He also goes one step further than many of the other books on this subject but providing a detailed discussion of the craft of copywriting, a subject frequently glossed over in other books.

My only real complaint with the book? The CD-Rom that is included is not what one would expect with the book. I had thought it would be packed with forms that were directly tied to the book. Instead it is a collection of helpful, but generic, general business forms. I suspect that this is something the publisher attaches to all their "start and run" series of books. I just wish they had been clearer about what the CD-Rom actually was.

I also wish Slaunwhite had collected all of his forms that he does reference in an appendix. Instead, they are scattered throughout the book in the chapters to which they are pertinent. But this is a relatively minor complaint.

All-in-all, Slaunwhite does an excellent job of explaining how to start and run a freelance copywriting business. His book ranks right up there with Bowerman's. I would recommend both to aspirants and pros alike.

This book is a wonderful addition to any writer's library. Even if you are not a copywriter! The depth and richness of the text combined with the clear but entertaining writing style provides an enjoyable read and great learning experience. I recommend this book to anyone with a small/home based business - freelancer or not!

This is a excellent book for an entry level copywriter or a copywriter looking to go freelance.

Start and Run a Copywriting Business is a great place to start if you're considering becoming an independent copywriter. Steve's book is tremendously encouraging and filled with vital information gleaned from his many years of experience - no deadwood here. Steve's smooth conversational tone and honest handling of the subject matter make this book a pleasure to read. The tips, quotes, and resources contained in the marginalia are worth the price alone. If you're looking for information on copywriting, this is a great place to start.

This book is just fantastic especially for any budding copywriter. This is a very well written book, easy to read understand. How to run and start a Copywriting Business is a must have for anybody wanting to know more about starting and running their own copywriting business. A step-by step guide including how to find clients, how to set up an effective office, how to master basic copywriting techniques, overcoming copywriting challengers, marketing your business and more.

This is an excellent book for those just getting started in the field or considering a move into professional copywriting. The author provides plenty of encouragement, including details of his own journey starting a copywriting business. At the same time, he doesn't gloss over the challenges of the profession. What emerges is an effective, realistic portrayal from a true insider.

As important as this information is, the book is at its best when the author dives into the nitty-gritty details of starting and running a copywriting business. He covers everything from getting that all-important first client, to pricing, to dealing with challenging customers, and much more. The book even includes many of the forms the author himself uses to organize and conduct business. This addition alone is worth the price of admission!

If you have any interest at all in this field, make buying this book your very next move!

I'm ready to start building my own copywriting business because of this book. The author uses great examples and even gives the reader a sample of "a day in the life of a copywriter at home." What I found especially useful was the section about online portfolios. Another great section is the one that covers negotiating fees: hourly rate versus fixed fee. My favorite chapter was the Troubleshooting Guide because it discusses some of the biggest problems that a copywriter may be confronted with and how to deal with these problems. If you are sick of the office (as I was) and enjoy writing--this book can help you move in a new "independent" direction.

Slaunwhite has done an excellent job of capturing the basics of starting and running a successful copywriting practice. As with other books in this genre, the writer starts at the beginning talking about the ins and outs of the business and then works through to running a copywriting business of your own. Definately a must for anyone interested in pursuing this lucrative field and a definate "keeper" for your freelance writing bookshelf.