5.0 out of 5 stars
A straight talking book that you can actually relate to!, May 31 2000
By A Customer
This review is from: Streetwise Marketing Plans (Paperback)
There is no doubt that this author relates to the business owner's need for staying focused, being realistic, and creating profits.
I am a small business owner that has been through the bootstrapping and start up phases. This book is a practical guide for creating marketing plans that can actually be implemented without blowing your budget or hiring 50 people to get the job done.
It is an easy read. The author gives you example after example of plans that were developed by other companies. At the end of each chapter is a short but effective marketing questionnaire. These questionnaires really help you to stay focused on your company and get you involved.
The author brings a healthy urgency to having a customer driven marketing plan and shows you how to do it. It is a practical guide no matter what size your business.
Buy it, read it, and then do it.
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