Customer Reviews

Complete Guide To Book Marketing

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As author of "Auto Upkeep: Basic Car Care" I continue to look for ways to market my book. "The Complete Guide to Book Marketing" helped by emphasizing selling to places other than book stores, explaining how to build a direct-mail program, and how to create an effective PR Campaign. The book's author (David Cole) confesses in the introduction that even though his book's title has the word "complete" in it, he states that "I know, and I'm sure you presume, it won't answer all your questions." I like that honesty. That is why in addition to this book I would recommend "The Complete Guide to Self-Publishing" by Tom and Marilyn Ross. Both of these books helped me get my book "Auto Upkeep: Basic Car Care" get featured on PBS's MotorWeek and to be one of the most popular results on Amazon.com under "Auto Care" and "Auto Repair".

In his The Complete Guide To Book Marking, marketing consultant and author David Cole offers a well organized and presented compendium of "how to" instruction in every aspect of publicity, promotion, and marketing of books designed specifically for the self-published author, small press publisher, regional and speciality house marketing staff. All facets of presenting books to the marketplace are covered including trade distribution, the libraries, direct-mail and direct sales marketing, selling books on the Internet, through non-book retailers, premium sales, and more. Of special value is the chapter devoted to subsidiary rights (serial, paperback, foreign, book clubs, audio, film, electronic formats). Cole does an especially fine survey of book publicity basics and creating an effective sales campaign, including guidelines and examples of effective PR and media kit copy. The Complete Guide To Book Marketing lives up to its title and is very highly recommended, invaluable reading for anyone seeking a commercial success in today's highly complex and competitive marketplace for book sales.

I've been doing book publicity for 25 years and let me tell you- this is a great book. Clear, simple and with great tips that every author can use. Go out and get this book today!...

This book is mainly targeted at small publishers and self publishers, but every starting-out author should read it. Writers often think that if only they could "get published," their career would take off. But getting published is only the first step. It is no guarantee against a book fading away, ignored, before its first bloom. This book educates writers about what they can do, on their own or with their publisher, to get their work publicized, recognized, onto bookstore shelves, and into readers' hands.

Well written and complete, this book has been very helpful to me as I work on my marketing plan for my first self published book. The information is very current and the book contain a lot of great advice.

I've been in the writing/publishing field for almost a decade, but I learned a great deal from this book. Very current, including lots of ideas for promoting books over the internet. Wish I'd had this book when I was starting out.