Most helpful critical review
15 of 17 people found the following review helpful
The First 90 Pages -- I can't believe I wasted money on this
on January 31, 2005
If I could give this book no stars, I would. This book is horrible. It contains everything William Zinsser warned us about in his classic book "On Writing Well." As a new manager I was keen to learn the "how's" of doing the job well. On the outside, this book appeared to be what I needed to help me. I should have read further than the first few pages. "A-Item" action lists, imminently notable ways of expediting your acceleration through your transition, persuading your "convincibles" to "acculturate" themselves to the company's mode of operation....? Huh? (I studied English in university, by the way.) I made it to about page 175 before I collapsed from the fatigue induced by my attempts to decipher what it was Watkins was trying to tell me. Buried among the euphemisms, coined jargon, and plain bad writing, I'm sure, are some valuable lessons for new managers. But untangling the language makes this read less enjoyable and more like a chore. Save your time and money. My advice: read Marcinko. He's brash, he's crude, and he writes much better. He's what I needed.