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5.0 out of 5 stars A must for every marketer, Feb. 10 2008
By 
Pierre Lapointe "www.maclap.biz" (Vancouver, BC) - See all my reviews
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This review is from: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Hardcover)
Starting with the fascinating concept of the Database of Intentions introduced in Chapter 1, the book kept my attention. This is a well told story of the development of the Internet search industry. The book documents in a journalistic fashion that is very enjoyable to read, the convergence of academic research and business thinking around the problem of 'searching' an exponentially expanding internet. Inevitably the story of Google is at the center of the book but Batelle covers well the known and unknown pioneers of 'search'. He also shows that despite Google's dominance, the 'search' for the perfect search function is far from over. The book puts in perspective how all marketers must now think in terms of consumer intent when designing their web properties or SEO strategies.
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1 of 1 people found the following review helpful
4.0 out of 5 stars An interesting book but ..., April 5 2011
By 
Dr. Bojan Tunguz (Indiana, USA) - See all my reviews
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This review is from: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Hardcover)
I thoroughly enjoyed reading this book. It was well written and provided enough information to keep me glued to it. However, I was really hoping to find out more about Google than what would be possible from Google's own PR machine. The early search engine history and the development of that technology is probably the more fascinating part of the book. Which is ironic, since the book is supposed to be primarily about Google. My guess is that the author sacrificed the ability to write about more intriguing and behind the scenes happenings at Google for the almost unlimited access to the founders and the top managers.

Overall, this is a pretty good book, but a hard-nosed investigative reporter would probably have come up with more intriguing content.
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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