2 of 3 people found the following review helpful
2.0 out of 5 stars
Nothing New Under The Head, Feb 22 2008
This review is from: Meatball Sundae: Is Your Marketing out of Sync? (Hardcover)
I was really disappointed with Seth's new book. It seems he thinks he can keep writing the same stuff over and over. It's really just all the same.
I'd love to tell you more, but that's it - If you've read one of his, you've pretty much read them all.
Stick with his blog.
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5.0 out of 5 stars
Excellent Review of New marketing, Dec 31 2009
This review is from: Meatball Sundae: Is Your Marketing out of Sync? (Hardcover)
This is the second book I read by Seth Godin. My first book was Tribes. I loved it. It prompted me to read another of Seth's books.
This book is so good that after I bought the audio book, and listened to it, I made notes. I refer to them all the time.
If you are interested in 'new marketing' using the internet and a strong force shaping the decade to come, then this book is a must read.
There are many people whose jobs or businesses are at risk due to the 'new marketing'. They don't see it coming. This book can help you identify if you might be in one of those jobs and how if will affect you. Get ahead of the game. Learn what's coming at you so you can develop the skills or business strategies to maintain your income.
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