Most helpful positive review
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Good Intro To Good Ideas
on April 10, 2008
I have always enjoyed reading Bob Burg's articles on building successful business relationships, so when I learned he had written a new book, I purchased it right away. He's done a great job in identifying a handful of principles for success in life. He's also launched a whole new Go-Giver industry, I'm sure, with the book to be followed up with seminars, videos, motivational programs, posters, etc. Good for him. His message is positive and world-enhancing.
The book is written as a fictional story with the lead character learning business lessons of success as the story moves along. This technique is both a strength and a weakness. It's a strength because it makes the book easy to read and almost ensures massive sales in the corporate market. It's a weakness because it's necessarily phony and superficial.
Now, I know that this is not superficial stuff, and I know that Burg knows what he is talking about and can back it up from experience. Burg's and Mann's message is right on the money. But it needs a more serious dissertation to understand why the advice provided is good advice. With The Go-Giver, we're left to take the viability of these seemingly paradoxical ideas on faith. I suspect marketers and creative types will get it quickly because they understand the importance of relationships to business success, but finance and operations folks will have a hard time getting it.
So, while I liked the book and wish the authors great success with it, I hope Burg & Mann carry on from here with a more serious discussion about why the principles asserted are universally valid. The answers are grounded in economic, marketing and ethical theory.