countdown boutiques-francophones Learn more scflyout Home All-New Kindle Music Deals Store sports Tools

Customer Reviews

4.0 out of 5 stars
4.0 out of 5 stars
5 star
4 star
3 star
2 star
1 star
Format: Hardcover|Change
Price:$26.10+ Free shipping with Amazon Prime
Your rating(Clear)Rate this item

There was a problem filtering reviews right now. Please try again later.

on December 22, 2003
All the modern giants of advertising still swear by this book. Ogilvy even claimed it changed his life (in advertising anyway, but who knows, advertising is Ogilvy's life). The book is amazing in both its simple and direct approach. It's relatively short, yet packed with information of use to anyone interested in advertising.
Hopkins essentially invented many of the concepts that so many advertisers take for granted today, chief among them what seems like a simple idea: the coupon. And even today, many advertisers fail to get results when they stray from his teachings.
One of the most famous examples of failing to follow his teachings: the "Got Milk" campaign. Sure, it seems clever and it's definitely high profile, but from a marketing standpoint, it's a flop. Milk sales have not moved upward at all despite the fact that milk producers are now several years into the campaign. Want to know why it failed? Read Hopkins's book.
Whether you are an individual considering a career in advertising or an businessperson trying to figure out how best to market your business, start with Hopkins and then move onto the rest.
All advertising before "Scientific Advertising" flows into it; and all advertising after "Scientific Advertising" flows out of it.
0Comment| 3 people found this helpful. Was this review helpful to you?YesNoReport abuse
on July 18, 2016
Read the original book from my Grandfather book collection, fortunately that got damaged, a great read.
0Comment|Was this review helpful to you?YesNoReport abuse
on March 30, 2016
very informative, but wondering how it applies to the digital era.
0Comment|Was this review helpful to you?YesNoReport abuse
on April 18, 2016
Classic book on advertising.
0Comment|Was this review helpful to you?YesNoReport abuse
on May 23, 2015
Very happy with my purchase.
0Comment|Was this review helpful to you?YesNoReport abuse
on February 10, 2011
This book is bad....really bad.

At only 64 pages long it has to be the hardest book to read I have ever laid my hands on.

I'm sorry if I offend some of the purist that swear by Claude Hopkins but this
book just doesn't cut it.

For others that are not familliar with the author, let me tell you that the style
of writting is extremely hard to comprehend, it's an old school style booklet, originaly
written decades ago. I have found myself re-reading paragraphes many times just because
I had no clue what the hell he was trying to say.

If you're like me and are looking for value per page, this is not it. Try other titles like
"Tested Advertising Methods" by John Caples or "The Ultimate Sales Letter" by D. Kennedy.

If, on the other hand, you're looking to add a "classic" to your marketing library, by all means, get this book.
0Comment|Was this review helpful to you?YesNoReport abuse