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5.0 out of 5 stars Practical for-profit solutions for our energy needs, Oct. 30 2012
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This review is from: Reinventing Fire: Bold Business Solutions for the New Energy Era (Hardcover)
This book lays-out a roadmap for increasing energy efficiency in every sector, be it for mobility, households, and industry. It presents a compelling case to get us almost completely off fossil fuels by 2050 and all for profit. The economic costs of not doing-so far outweight the benefits of doing so (several trillions in opportunity cost in the US alone over the next 40 years). Most importantly, the case and methods for increasing energy efficiency made in this book are not ideological (i.e., substituting one's favourite technology for non-profit reasons). Rather, they are for purely economic reasons.

Therefore, whether one believes in climate change or not doesn't matter. The economic arguments for increasing energy efficiency and the solutions to get there are thoroughly presented in this book and hold their own on a purely cost/benefit basis discounted to today's prices and only using today's already existing technologies. I re-iterate, although external costs (e.g., climate, pollution, health care, lobbying, etc...) clearly do exist and although future innovations in technology will undoubtedly occur, these are not quantified in making the economic arguments in this book. The path is clear.

Finally, I also found it refreshing that the book was peer-reviewed by politicians and civil servants from both sides of the political spectrum as well as leaders of industry, and for profit. The solutions for energy efficiency represent great opportunities for entrepreneurs, businesses, investors, and individuals alike.

Hopefully this book will make its way to as many entrepreneurs, policy-makers, and business leaders as possible. We can all benefit from it and at the end of the day, make the World a much better place.
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5.0 out of 5 stars Get Two, one for You and one to gift., June 12 2014
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This review is from: Reinventing Fire: Bold Business Solutions for the New Energy Era (Hardcover)
This is one of the few book that offer solution and a plan to get off oil dependency that are based in embracing sensible technical solutions. LFTR (thorium) reactors are left out as a potential energy solution and no discussion of clathrate extraction, but many inspired plans to address the global crisis with beneficial outcomes such as job creation and enhanced national security. An uplifting book, buy two and give one to you local politician if you think they know how to read.
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5.0 out of 5 stars Everyone should read this book!, Sept. 26 2013
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This review is from: Reinventing Fire: Bold Business Solutions for the New Energy Era (Hardcover)
I would recommend this book to everyone world wide especially CEO's so they can understand how to save the world and save millions of dollars all at the same time
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Reinventing Fire: Bold Business Solutions for the New Energy Era
Reinventing Fire: Bold Business Solutions for the New Energy Era by Amory Lovins (Hardcover - Oct. 15 2011)
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