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1 of 2 people found the following review helpful
5.0 out of 5 stars The beginers' guide, Jan. 15 2001
"jeedole" (Seoul, Korea) - See all my reviews
Well, if you are either a media study student or an orninary citizen, this book will be a fundamental guide for your understanding of the various social activities. Once you read the theories simply explained, you will notice what you have not realized how much you were influenced by the media themselves.
With the deep understanding of the media theories in the book, I bet you could enrich your life and prepare for the better life ahead.
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McQuail?s Mass Communication Theory
McQuail?s Mass Communication Theory by Denis . Mquail (Paperback - March 12 2010)
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