Top positive review
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Reading this book soon is not as good as now
on March 5, 2012
If you've read anything else by Seth Godin and liked it - GRAB THIS BOOK as it's a good one! If you are feeling like you can do more but you are lacking motivation or inspiration - GRAB THIS BOOK. If you are afraid of trying and failing - GRAB THIS BOOK.
And as he says - soon is not as good as now.
Full of motivational words and tidbits to get you off your butt and STARTING, it's well worth grabbing a copy and then sharing it with others while you get working on whatever it is you need to do to make an impact.
WARNING: if you're afraid of getting nudged you should probably not get this book. It will be hard to sit in the status quo once Seth's ideas get in your head!!
His perspective on innovation is worth reading about in addition to his inspiration to get started. He suggests organizing for Joy and challenges the methodology many big companies use to handle customers, basically saying if you have to put it in a manual, the chances of amazing someone are quite low. Joy comes from surprise, connection, humanity and new ... and that is hard to regulate.
And remember, if you're afraid of failure: ideas that don't get spoken ALWAYS fail. :)