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"And that's why I published this rant...."
on March 4, 2011
I have read and reviewed all of Seth Godin's previous books and thus was especially interested in his latest because about all these thirteen books have in common is their author. What will he come up with next?
As it turns out, he views himself as a "box" and has poked it to begin, to complete, and then (his term) to "ship" (i.e. publish) a book in which he affirms his thoughts and feelings about why it is (his word) "essential" for all of us to take the initiative to accomplish something (anything) "that really matters." No more waiting for approval and permission from anyone else. No more self-serving alibis. No more delusions and denials.
Long ago in a book he titled The Book, Alan Watts observes: "We need a new experience -- a new feeling of what it is to be 'I.' The lowdown (which is, of course, the secret and profound view) on life is that our normal sensation of self is a hoax, or, at best, a temporary role that we are playing, or have been conned into playing -- with our own tacit consent, just as every hypnotized person is basically willing to be hypnotized. The most strongly enforced of all known taboos is the taboo against knowing who or what you really are behind the mask of your apparently separate, independent, and isolated ego."
Here we are, 41 years later, and Godin encourages, indeed strongly urges his reader to cast aside what Watts views as a "temporary role" and come out from behind a "mask" that conceals a "separate, independent, and isolated ego." Build something really special. Try lots of stuff. Find a need and fill it as best you can. Seek out unfamiliar territory. Be careful but not cautious. Be bold but not foolish. Expect to fall down and then get up. Expect to make lots of mistakes and learn from each. Ignore "them" and what "they say." In "Song Of Myself," Walt Whitman acknowledges that he contradicts himself: "I am large, I contain multitudes." So are we, including Godin. So what? Get on with it!
He poked himself and produced this book and now hopes that what he shares in it will poke those who read it to poke themselves to DO something special. With all due respect to his street smarts and iconoclastic thinking, Godin remains an incurable idealist with a steadfast faith in the human race. "And that's why I published this rant...."