5.0 out of 5 stars
RISE AND SHINE, Jun 11 2002
This review is from: Obey the Giant: Life in the Image World (Paperback)
Rick Poyner chimes in on pop culture throughout this series of essays, which collectively produce a loud, clanging wake-up call. If you are a creative professional or student, you MUST read this book!
Mr. Poyner provides an accessible, but unflinching look at the role of our profession and it's impact on humanity. In this book, the cute, hip, self-referential "Irony" of the last decade is no longer a revelation, and Poyner questions what it means now that "respected" corporations and self-promoting advertisers and designers have co-opted it.
As an instructor of Commuication Design, I have for years preached to my students to "be responsible for every mark that you make" in order to communicate effectively. This little book has fueled that fire for me with it's view of the bigger picture and has forever altered my perception of my role not only as a designer and a consumer, but as a human.
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