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Nice movie, bad target marketing, Jui 3 2004
Connie and Carla is a decent enough movie. I think Nia Vardalos is a brilliant physical comedienne (witness the way she is constantly bouncing off - literally - David Duchovny) and I will watch anything featuring the great Toni Collette. There are moments of pure comedy genius in this film. As noted elsewhere on these pages, C&C's 'audition' - featuring "Don't Cry for Me, Argentina" - is the movie's high point. It's a wonderfully staged, spine-tingling piece of moviemaking.Still, I have to wonder about Nia and her production team (Rita Wilson, et al), who so brilliantly marketed their previous film together. After finding a broad target audience with "My Big, Fat Greek Wedding," you'd think they'd want to go back and build on that. But marketing a movie about drag queens to the "Wedding" demographic was going to be a tough sell. The results bear that out. C&C barely cracked eight million dollars in the US box office receipts, despite a production and marketing cost of almost 5x that amount. Let's hope this movie finds its audience in DVD market. We need more of Nia.
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