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5.0 out of 5 stars Get inside your head.
This is an amazing read; first heard Dan Ariely interviewed on the BBC; I have been a fan ever since and have based my doctoral dissertation on a study mentioned in this book.
Published 11 months ago by PoshProf

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3 of 11 people found the following review helpful
2.0 out of 5 stars Irrational Purchase
The difficulty with this book is there is far too much Dan Ariely and his life circumstances and not enough attention paid to the practical use of the irrational approach to decision making. The author has had a tough go in life, having to deal with extensive burns and their aftermath, but that has taken over the book and it becomes a boring read. I sent the book on to...
Published on July 7 2010 by C. Gee


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5.0 out of 5 stars Get inside your head., Dec 16 2013
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This is an amazing read; first heard Dan Ariely interviewed on the BBC; I have been a fan ever since and have based my doctoral dissertation on a study mentioned in this book.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Typical Behavioural Economics (in a good way), Feb. 21 2011
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Shawn Arora (Toronto, ON) - See all my reviews
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If you're familiar with behavioural economics (Freakonomics, Predictably Irrational, etc.), then you know what to expect -- no surprises here. Great read.
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3 of 11 people found the following review helpful
2.0 out of 5 stars Irrational Purchase, July 7 2010
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C. Gee (Haida Gwaii BC Canada) - See all my reviews
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The difficulty with this book is there is far too much Dan Ariely and his life circumstances and not enough attention paid to the practical use of the irrational approach to decision making. The author has had a tough go in life, having to deal with extensive burns and their aftermath, but that has taken over the book and it becomes a boring read. I sent the book on to the thrift store where someone will get it for what it is worth maybe $00.25
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0 of 6 people found the following review helpful
3.0 out of 5 stars Needs a kindle version, May 15 2011
The first book permanently altered my model for dealing with people - it had a big positive impact. I won't be buying this until there is a Kindle version, which is when the review gets a 4 or 5.
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