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on December 16, 2013
This is an amazing read; first heard Dan Ariely interviewed on the BBC; I have been a fan ever since and have based my doctoral dissertation on a study mentioned in this book.
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0 of 1 people found the following review helpful
on February 21, 2011
If you're familiar with behavioural economics (Freakonomics, Predictably Irrational, etc.), then you know what to expect -- no surprises here. Great read.
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3 of 11 people found the following review helpful
on July 7, 2010
The difficulty with this book is there is far too much Dan Ariely and his life circumstances and not enough attention paid to the practical use of the irrational approach to decision making. The author has had a tough go in life, having to deal with extensive burns and their aftermath, but that has taken over the book and it becomes a boring read. I sent the book on to the thrift store where someone will get it for what it is worth maybe $00.25
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0 of 7 people found the following review helpful
on May 15, 2011
The first book permanently altered my model for dealing with people - it had a big positive impact. I won't be buying this until there is a Kindle version, which is when the review gets a 4 or 5.
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