Customer Review

1 of 1 people found the following review helpful
5.0 out of 5 stars Better Sales Practices, April 17 2001
This review is from: Solution Selling: Creating Buyers in Difficult Selling Markets (Hardcover)
Bosworth sells us all on solution selling. He teaches us how to sell everything from shoes to software. IBM recommends this book as the definitive guide to their sales strategy. Bosworth provides numerous examples, case studies, and most importantly he explains and analyzes each of them. But perhaps the best example of solution selling is the book itself -- it solution-sells the concept of solution selling, from catching our attention, demonstrating that a problem exists, asking us questions, and finally prescribing a solution: solution selling. A must read for anyone in sales or business in general
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J. Straub
(REAL NAME)   

Location: Cleveland Heights, OH United States

Top Reviewer Ranking: 479,905