2 of 2 people found the following review helpful
Making the Ordinary Interesting,
This review is from: What the Dog Saw: And Other Adventures (Hardcover)
This is a collection of essays about the ordinary. Why is is that supermarket contains numerous brands of mustard, in all different styles, while most of the ketchup sold is good old Heinz? Gladwell tells that story, as well as the story behind the Ronco Vego-0-Matic, and many others, in this collection of essays which were originally published as magazine articles. Gladwell's enthusiasm, intelligence and writing style make this book a pleasure to read. The short story format makes this a good book for the bathroom, or for an airplane, or to keep with you whenever you have some free time.