Customer Review

1.0 out of 5 stars Dry and Uninteresting, June 7 2012
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This review is from: Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships (Hardcover)
This book is extremely dry. Most of the content is fairly obvious and there aren't a whole lot of areas that are very illuminating.

This books appears to be written for technology novices. Perhaps a neophyte might find it more helpful than I, however, I'd wager that even a beginner would admit that the few good parts of this book are very sparsely spread, diluted by a sea of filler-content.
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