The age of interrupt-driven Outbound Marketing is fast coming to an end. It is being replaced by Inbound Marketing, where vendors realize that it is far more effective to have interested customers & prospects find you. The key to being found is deceptively simple: 'Be Remarkable, Be Authentic, Be Connected'

Dharmesh Shah and Brian Halligan, founders of the remarkable Hubspot are the evangelists of this new era, and this book is the bible of Inbound Marketing. It is full of actionable tips and to-do lists that help marketers on their road to being found. It ties together all aspects of Inbound Marketing and outlines how to maximize the respective value of individual inbound Marketing tactics.

A must-read. A fast & entertaining read to boot.