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3.0 out of 5 stars What the Dog Saw, Jan. 17 2010
This review is from: What the Dog Saw: And Other Adventures (Hardcover)
Malcolm Gladwell has written several books: 'The Tipping Point', 'Blink', and 'Outliers', all of which I have read. This one "What the Dog Saw" is a collection of essays he has written over the past ten years.

Some of the essays were attention-grabbing and some were not; the book contains a wide range of topics and depending on the person reading the book, some will be intriguing and some will seem tedious.

The essays cover such topics as the discovery of the birth control by a dedicated Catholic who thought his discovery was in synch with his church's teachings, but as it turns out that Catholic Church thought the opposite. There is an essay that explains about designer mustards and why they were successful, but why designer ketchups cannot capture the market from Heinz. Other topics include the influence of hair dye in women's lives, plagiarism, Enron's problems, and all sorts of other stories.

This book is a simple read and it does keep one's attention, but I found it lacking in cohesion. The topics while educational just do not seem to pull together to make a whole. I finished the book and felt like the book was just a collection of random essays. They do have some consistency, but I get the general feeling of disjointedness. I favour his other three books.
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