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watching words move [Hardcover]

Ivan Chermayeff , Tom Geismar

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Book Description

May 1 2006
Words have the power to move. In 1962 a modest design studio created its own riff on that statement in the form of a small booklet of typographic brilliance, and changed forever how designers thought about the graphic potential of words. Decades later, the impact of watching words move is still felt. Never before had the idea been so lucidly and playfully expressed that type itself could speak, that word-forms carried their own implied visual meanings; thatthe placement of letters on the page could suggest motion, narrative, emotionjust about anything. Now widely available for the first time, this reproduction of the original includes thoughts by influential designers George Lois, April Greiman, Kit Hinrichs, Michael Carabetta, and Steven Heller on the lasting impact of this lively type primer, and presents its still-fresh innovation to new generations of designers.

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About the Author

Ivan Chermayeff and Tom Geismar have been partners in their design firm for more than 45 years. They have designed many famous trademarks, such as those of Mobil, PBS, and Xerox, as well as several major museum exhibits. A large exhibition of their work recently has been shown in New York, Washington DC, Tokyo, and Mexico City.

Ivan Chermayeff and Tom Geismar have been partners in their design firm for more than 45 years. They have designed many famous trademarks, such as those of Mobil, PBS, and Xerox, as well as several major museum exhibits. A large exhibition of their work r

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First Sentence
In the early years of the twentieth century, both writers and artists began to break down the distinction between words and visual forms, using the actual typographic elements of text to create powerful images. Read the first page
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.7 out of 5 stars  3 reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars A delightful TYpoGrapHic wayzgoose Nov. 8 2006
By Robin Benson - Published on Amazon.com
Format:Hardcover
The obvious stocking filler for type and graphic folk. Brownjohn, Chermayeff and Geismar packed so much into this little book with one typeface (Standard Medium) in one size (forty-eight point) and one color (black) to produce an amazing collection of visual puns like NON-CONFORMISt or nO!se or qu"o"te or EXPEN$IVE.

In 1962 I bought a copy of Typographica Magazine that included the original forty-eight page booklet, held into the mag by cord which ran through a small hole punched through the pages. I thought at the time it was a wonderful example of American design, exuberant and simple and in the same style as the work of Herb Lubalin (genius) Otto Storch (Art Director for McCall's magazine), Bill Golden (CBS) or Rudolph de Harak.

There is though an extremely small difference from the original booklet and it is, interestingly, on the word spec-cif'i-cal-ly, the wrong font apostrophe is not at the same angle...just thought I would mention it!

Thanks to Chronicle Books this lively little book will intrigue and provide an inward smile to a new bunch fans.
1 of 1 people found the following review helpful
5.0 out of 5 stars I buy it for all design savvy friends Oct. 30 2008
By Ekaterina Floyd - Published on Amazon.com
Format:Hardcover|Verified Purchase
I loved this simple and short but ingenious book so much that now I buy it for all my friends who appreciate good design and good thought.
3 of 15 people found the following review helpful
1.0 out of 5 stars Please dont consider this book . Jan. 9 2007
By Neil C. Patel - Published on Amazon.com
Format:Hardcover
This book is a complete waste of time. Understand that this is not supposed to be a readable book, but more like art; unfortunately this art only makes me feel resentful and bitter for even opening the first page. If you happen to be reading this and in the 3-5 age group, the majority of all the pages are left blank..(deliberately?), and will allow plenty of uninterrupted crayon time.
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