101 Design Methods: A Structured Approach for Driving Innovation in Your Organization Paperback – Oct 9 2012
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"Design thinking is a method that can be applied to nearly any endeavor, business scenario, or social reform. In his book, 101 Design Methods, author Vijay Kumar describes how design methods can be applied as a science, rather than through art, through practical steps of observation, reframing, ideation, prototyping, and planning." (Contract Magazine, May 2013)
From the Back Cover
A step-by-step guidebook on deploying design thinking for innovation
Design thinking is a mindset and method that can be applied to nearly any innovation challenge or endeavor. Using structured methods for observation, reframing, ideation, prototyping, and planning, design thinking can be used to develop innovative solutions in a wide range of business scenarios and social reform.
101 Design Methods is the first step-by-step guidebook for successful innovation through design thinking. Unlike other popular titles, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Exploring the "mindset" and "methods" for each, the modes of thinking covered include:
- SENSE INTENT
- KNOW CONTEXT
- KNOW PEOPLE
- FRAME INSIGHTS
- EXPLORE CONCEPTS
- FRAME SOLUTIONS
- REALIZE OFFERINGS
Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find 101 Design Methods an invaluable resource. Novices can learn from it; practitioners can structure their work; managers can plan with it; and executives can make decisions based on it.See all Product Description
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o Build Innovations Around Experiences
o Think of Innovations as Systems
o Cultivate an Innovation Culture
o Adopt a Disciplined Innovation Process
Following an exceptionally informative Introduction, he carefully organizes his material within seven Modes of the design innovation process (summarized in Pages 10-13), each of which requires an organizational mindset that nourishes and supports the given enterprise:
Sense Intent: Where to play? What to offer? How to win?
Kumar explains how to develop a mindset that senses changing conditions in the competitive marketplace, sees overviews, foresees trends, reframes problems, and forms an intent for innovation
Know Context: What are the specific surrounding conditions in which changes occur?Read more ›
Most Helpful Customer Reviews on Amazon.com (beta)
101 design methods turns out to be 101 tools for the innovation process (from initial stage all the way through to commercialization). The whole process is covered but it is fair to say that the focus in around the prototype stage. If you have read a book about design consultancy IDEO you know pretty much the type of work described in this book (anthropological methods, Post-it notes, etc.)
Each method gets two pages, which are identically structured:
* 10% description of method. Unfortunately this section is far too short. Sadly the author provides absolutely no references. Instead he takes credit as if these methods were novel. You might think that in a book for practitioners, references are not so important. Fair response, but at the very least there should have been some references for further readings.
* 35% picture. This is generally an illustrative picture. Good.
* 20% case study. It is nice with case studies even though they are written up in a too sanitized way. In fact, the section is often a repetition of the description of the method. The most typical case study is a not-for-profit service.
* 25% practical steps. The steps are always almost identical: identity, analyze, report. This section is extremely tedious and repetitive. Totally useless material.
* 10% filler material. Also not useful.
I seriously question the author's judgement when describing the methods in this manner. Personally, I don't like the very mechanical approach of presenting the tools. Still, there will definitely be some methods that you would like to look further into. For this reason the book could have been a three star book, if the author would have given the reader some advice for further readings. If the case studies would have been more illustrative the book would probably be worth four stars.
The book is printed in full color on pretty good paper. The layout of the book feels modern and professional.
For a classroom, for conferences and retreats, for a large company looking for exciting new process ideas for working with different groups, for people who get bored easily or want to break out of a rut, or for folks looking for neat ways to present information, this book has some very fun and inspiring ideas. For small teams with a good process in place, it might be hard to justify the additional time and cost for some of the fancier ideas, and the simpler ones (sketching out ideas, observing people using your product) you probably use already.
So this book is not for everyone. Say it's for you -- it's a well designed book with lots of ideas. Each idea is presented with a full-page photo; a quick guide to the benefits, input, and output; step by step instructions with lots of drawings and examples; and an example project. There are interesting discussion of the seven different "modes of thinking":
* sense intent
* know context
* know people
* frame insights
* explore concepts
* frame solutions
* realize offerings
It's an intriguing book, and a pleasure to read.
Design has become a very popular concept in management over the past several years. Unfortunately, design has been like quantum physics in its application. It was hard to explain and the concepts often seemed to be both contradictory and useful at the same time.
In 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, Professor Kumar leverages his wealth of experience in practical design to provide a very approachable, consistent, and understandable methodology for design. The chapters are laid out in a logical sequence, and the author is ruthlessly consistent in applying the methodology. The entire book is structured, and the subsections are numbered in a way that constantly brings you back to the underlying process.
Each step is described in detail with the inputs, techniques, outputs, and information flows clearly articulated. There are examples with pictures sprinkled through every chapter.
The book is lavishly illustrated and brightly colored. (When I read the book on the commute to work, I routinely had people on the DC metro asking me to let them page through it.) It is fun to read, and I bought five copies of the book the day after I read it to immediately apply Professor Kumar's techniques to a real world, strategic issue my group was wrestling with.
The results have been phenomenal.
Bravo Professor Kumar!
Now, if you would just write a book on quantum mechanics!
The Original Dr. Games since 1993
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