As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

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Product details

Paperback: 160 pages
Publisher: HarperBusiness; unknown edition (April 27 1994)
Language: English
ISBN-10: 0887306667
ISBN-13: 978-0887306662
Product Dimensions: 13.5 x 0.9 x 20.3 cm
Shipping Weight: 136 g
Average Customer Review: 66 customer reviews
Amazon Bestsellers Rank: #11,893 in Books (See Top 100 in Books)
- #6 in Books > Professional & Technical > Business Management > Marketing & Sales > Marketing > Research
- #6 in Books > Business & Investing > Marketing & Sales > Marketing > Research
- #27 in Books > Professional & Technical > Business Management > Marketing & Sales > Advertising

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Product description

About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.

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Eli Robillard

The best and most approachable book on marketing ever written

October 14, 2015

Format: PaperbackVerified Purchase

The best and most approachable book on marketing ever written. Whether you're marketing a global product or working on your resume, these are the principles to know that get results.

One person found this helpful

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Vintage Kerry

sweet and succinct

March 23, 2017

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Timeless classic. Short, sweet and succinct. Much of the content still largely applicable today

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Amazon Customer

Nice book! Very straight foward with what you can ...

October 16, 2017

Format: PaperbackVerified Purchase

Nice book! Very straight foward with what you can and cannot do. It shows you what why most marketing agency where bad and how to correct it. I’ll recommend this book as a must read for everyone who is in marketing or what to know more.

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Amazon Customer

Five Stars

July 9, 2018

Format: PaperbackVerified Purchase

Such a concise read! Very through and detailed in examples. Well written and made me think.

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Allan Montgomery McKinnon

Through Provoking

June 1, 2018

Format: Kindle EditionVerified Purchase

This book will make to look into a mirror and start asking questions which you might not want to answer.

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Fred

I read several books on marketing and so far this is the best one for me

September 8, 2015

Format: PaperbackVerified Purchase

Interesting book. I read several books on marketing and so far this is the best one for me.
Precise and to the point.

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Maria.K

Very resourceful.

July 12, 2015

Format: Kindle EditionVerified Purchase

Learned a lot from this book and enjoyed the information.

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Amazon Customer

This is OK. Provides some interesting insights to marketing ...

November 4, 2016

Format: PaperbackVerified Purchase

This is OK. Provides some interesting insights to marketing and common blunders.

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk Paperback – Apr 27 1994

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