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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business Paperback – Nov 15 2010
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About the Author
Susan Gunelius is president and CEO of KeySplash Creative, Inc., a full-service marketing communications company, and is the author of more than half a dozen books. For more information, including ways to connect with Susan on the social Web, go to www.SusanGunelius.com.
Most Helpful Customer Reviews on Amazon.com (beta)
If you're new to internet promotion, this book will serve as a helpful primer. What's interesting is that not only will the tips offered help you connect with potential customers, but they can also improve your Google ranking.
Although the author isn't the first to cover the subject, she hits the nail on the head when it comes to creating useful content (articles, video and audio). She teaches the reader how to create content that your target audience would like, what mistakes to avoid, and how to make it personal. Even for experienced web marketers, the chapter on Social Media Marketing Tools is an excellent resource on where to promote your content.
The author follows that with an equally strong chapter on blogging, with a terrific list titled "20 Easy Business Post Blog Ideas." She also includes some excellent suggestions for Wordpress Blog plugins, several of which I immediately installed on client blogs. Even as an experienced blogger, I picked up some great new ideas from this chapter.
The book's chapter on Microblogging (Twitter) is worth its weight in gold. It teaches you what to Tweet about, how often to Tweet, and details 17 awesome Twitter apps to make promotion easier. And kudos to the author for stating the truth about Quality vs Quantity when it comes to Twitter followers.
Where the book falls a little short is the chapter on Facebook promotion. It left a lot to be desired if you were already familiar with Facebook, but an excellent supplement is "Likeable Social Media" by Dave Kerpen.
Throughout the book, the author only makes one small reference to the connection between original content and Search Engine Optimization. So I'll stress something she doesn't. Adding original articles to your website is a great way to pick up new visitors via Google, especially if you write about very specific topics. Otherwise, any helpful content (be it a video or article) on your site can serve as good bait for links from other websites, and that's what can help you rank better on search engines.
Overall, this is a great primer for people at the beginning or intermediate stages of web marketing. Even if you're an advanced internet marketer, I promise that there are still a few resources and tips that make this book a must-buy. Bottom line: if you want to connect with customers and make more money, add this book to your shopping cart.
True to its promise, 30-Minute Social Media Marketing really does provide the reader with several excellent examples of implementing a social media strategy on a daily basis in a relatively short time commitment. Read the book, and you've got the ground rules - along with lots of links to check out, tips to try, and tricks to streamline things.
The 80/20 Rule is great. The Quick Tips throughout the text are good.
This is a good book for those willing to invest long-term in a social media marketing plan, and I've recommended it to others who are just getting their feet wet at Twitter, Facebook, and LinkedIn. Particularly at its Kindle price, it's worth your purchase.
However, IMHO, there are limitations here. These keep me at the 4 star rating instead of the 5 star that I would like to give.
First of all, times are changing so fast that some of the information is already dated. Of course, this isn't the writer's fault, but it does limit the usefulness of the book.
Second, I question some of the times within the schedules here - particularly for newbies to social media. For example, ten minutes for a blog post doesn't allow for much of a post - and that's just considering word count, it's not even reaching the issue of SEO (search engine optimization).
For beginners, the 30 minute schedules seem, well, optimistic. (For instance, see Chapter 22's sample 30 Minute Marketing Plans where, for example, in one plan a mere 5 minutes is allotted to write a post which includes an image.) Five minutes to tweet (start to finish) seems reasonable - write the tweet, gather your hashtags, shorten the URL, edit as needed to meet that 140 character limit - but a quality blog post? I dunno about that. Hasn't been my experience with my clientele - or with me.
For these reasons, I have rated this book 4 out of 5 stars.
I recommend this book.
- Reba Kennedy
The text is very well-organized. The author obviously thought out her presentation before she wrote. Not a word is wasted in this book. The chapters are short but loaded with practical information, step-by-step strategies and tips. When you read a bit, you absolutely know what you should do next. The author does not attempt to lock her readers into one-size-fits-all plan, and yet manages to offer universally applicable step-by-step guidance.
Anyone who needs to get a social media marketing program running efficiently as soon as possible will love reading "30-Minute Social Media Marketing". This book is definitely not limited to beginners.
What a great book!
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