42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts "From" Around the World Paperback – Oct 14 2010
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Most Helpful Customer Reviews on Amazon.com (beta)
If you want to read some common sense go for it, if you are truely interested in PM better look somewhere else. I like Lawley a lot, but this one is just to make a quick buck and does not give you 20 USD of value in return.
A few pieces of advice to give you a feel for the advice that I found both useful and insightful:
Saying "no" because the customer isn't always right: There are times when saying "no" can be mutually beneficial. An example from the book talks about how saying "no" led to a call from the CEO expressing disappointment, yet once the customer got past their initial disappointment, they built the capability themselves. This is much better than leading a customer on, letting them think that a feature might make it in at some point in the future.
If you want to improve your product, talk to a competitor's customer. "...they'll tell you why they didn't buy your product, and what you would have to do to your product to make it worth purchasing." Conversely, customers of your own products typically point out things they don't like or would like to see added or fixed - for free.
A key test of your (as a product manager) being a CEO of your product: "When a question arises about product direction, all eyes turn to you. If that's not happening, ask yourself if you're being a true product leader."
If you're a product manager, this book is a must read!
The signal of 42 could be easily extended to 100, altough i must say 25 are really really good, the others just being good.
Certain rules are a true mirror to everybody's business life
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