- Paperback: 166 pages
- Publisher: CreateSpace Independent Publishing Platform; 1 edition (April 5 2015)
- Language: English
- ISBN-10: 1507777256
- ISBN-13: 978-1507777251
- Product Dimensions: 15.2 x 1 x 22.9 cm
- Shipping Weight: 308 g
- Average Customer Review: 2 customer reviews
- Amazon Bestsellers Rank: #1,403,470 in Books (See Top 100 in Books)
57 Media Spikes: Uncorking The Media Genie. 30 Years of Media Planning and Buying Secrets Unbottled At Last Paperback – Apr 5 2015
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Top customer reviews
on July 11, 2017
Advertising is likely the biggest budget any company has after staffing costs. Someone once said "I know I waste 50% of my advertising $'s - I just don't know which half". This book is a quick read that will help maximise results and show how to best get the biggest bang for your buck.
on July 8, 2015
This is a great book! So easy and quick to read -- filled with solid media information and tips designed for the advertising novice, business owner, or media expert. Dennis is a true professional who generously shares his media wisdom with sincerity and humour.
Most helpful customer reviews on Amazon.com
Amazon.com: 2 reviews
Put it on your reading list!
on July 13, 2017 - Published on Amazon.com
Small and medium sized businesses face a daunting task-- navigating their way through a bewildering array of methods to reach their customers with targeted, compelling messages-- without the counsel of an advertising agency. Dennis Kelly's 57 Media Spikes simplifies this task and will save businesses time and money by getting them to focus on proven, winning strategies. 57 Media Spikes distills Dennis's 30 years of media experience into concise, easy to understand lessons. This book is a must read for any business hoping to maximize its advertising dollars and avoid the seductive call of all those shiny new media opportunities that won't help build ROI. Put it on your reading list!
Media Planning and Buying In Terms We Understand
on July 10, 2017 - Published on Amazon.com
Insightful, practical and written in language we can all understand. The art of planning and buying media is NOT as programmable as everyone thinks - unless you have a guy like Dennis in your corner.
on July 11, 2017 - Published on Amazon.com
Informative and entertaining. For anyone who has toiled on the same side of the media fence as Mr. Kelly the challenges and scenarios are familiar and the wisdom of his advice is clear.
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