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About Face 2.0: The Essentials of Interaction Design Paperback – Mar 28 2003

3.4 out of 5 stars 20 customer reviews

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Strong Is the New Pretty

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Product details

  • Paperback: 576 pages
  • Publisher: Wiley; 2 edition (March 28 2003)
  • Language: English
  • ISBN-10: 0764526413
  • ISBN-13: 978-0764526411
  • Product Dimensions: 18.8 x 3.3 x 23.6 cm
  • Shipping Weight: 885 g
  • Average Customer Review: 3.4 out of 5 stars 20 customer reviews
  • Amazon Bestsellers Rank: #1,341,082 in Books (See Top 100 in Books)
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Product description


“…very informative and challenging…ought to be read by any one who makes any claim to design user interfaces. Highly recommended..” (ACCU, 13th February, 2005)

"...provides detailed and easily readable information on interaction design..." (M2 Best Books, 23 July 2003)

"developers have a lot to learn from this book..." (Managing Information, April 2004)

From the Back Cover

Dear Reader,

In the eight years since this book was first published, the ideas that seemed do radical at first have become standard models across the industry. Many practicioners have adopted them and seen dramatic improvements in their products.

This book would not have been possible without the commitment of the many organizations over the past decade that hired Cooper, my design consulting company. They demonstrated a great measure of self-confidence to break from the pack.

By the same token, the many brilliant and talented people who have worked at Cooper have pushed the limits of my original thinking far beyond where I started. They have put their professional reputations on the line to prove that there is a higher standard and better ways to achieve it.

In this significantly revised and expanded edition of the book, Robert Reimann and I have rewritten and reorganized every page. Together we have:

  • Updated examples to reflect the current state of the art, and included more examples from Cooper design solutions
  • Included references to recent technology and industry developments
  • Added an entirely new section covering Cooper's Goal-Directed Design methods such as personas, goals, and scenarios in detail
  • Added new chapters on visual design, as well as interaction design issues for embedded systems and the Web
  • Added a bibliography of design reference sources

Thanks for joining me in the pursuit of better software, happier programmers and designers, more successful businesses, and extremely satisfied users.

Alan Cooper
Founder & Chairman of the Board

"About Face 2.0 is one of the very rare design books that's fun to read, even though it rocks fundamental beliefs and packs the page with useful information. It's a must-read for anyone who wants to understand what the software design process should be (but usually isn't). The perspective is unique: intellectually rigorous enough for academics while remaining focused on helping practitioners. I'd recommend this book to anybody in the business."
– Harley Manning, Research Director, Forrester Research

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