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Advertising and Integrated Brand Promotion Hardcover – Feb 16 2011

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Product Details

  • Hardcover: 734 pages
  • Publisher: South-Western College Pub; 6 edition (Feb. 16 2011)
  • Language: English
  • ISBN-10: 0538473320
  • ISBN-13: 978-0538473323
  • Product Dimensions: 3.2 x 21.6 x 27.9 cm
  • Shipping Weight: 1.9 Kg
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #383,347 in Books (See Top 100 in Books)
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Product Description

About the Author

Richard J. Semenik is Professor of Marketing and former Dean of the College of Business at Montana State University-Bozeman, as well as founder and Executive Director of the College's Center for Entrepreneurship for the New West. Before coming to Montana State, Rich served as head of the Marketing Department at the Eccles School of Business at the University of Utah and Associate Dean for Research. He also has co-founded two companies. With expertise in marketing strategy, advertising, and branding, he has given numerous speeches and seminars across the United States, as well as in Ireland, Italy, the Netherlands, Finland, Mexico, Germany, France, Belgium, and Scotland. He also has been a visiting research scholar at the Vrije Universiteit in Amsterdam, the Netherlands, and a visiting scholar at Anahuac Universidad in Mexico City, Mexico. His research has appeared in the Journal of Advertising, Journal of Consumer Research, and Journal of International Advertising, as well as the proceedings of the American Marketing Association and Association for Consumer Research conferences. He has consulted with major corporations, advertising agencies, and early stage start-up companies including IBM, Premier Resorts International, SFX Entertainment, the Van Gogh Museum (Netherlands), American Investment Bank,, InfoGears, Scientific Materials, and LigoCyte Pharmaceuticals. Professor Semenik also served on the National Board of Directors of the American Advertising Museum and the Industry Relations Board of the American Academy of Advertising. He received his undergraduate degree from the University of Michigan, an MBA from Michigan State University, and a Ph.D. from The Ohio State University.

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Most Helpful Customer Reviews on (beta) HASH(0x9dee8bc4) out of 5 stars 20 reviews
1 of 1 people found the following review helpful
HASH(0x9ded53e4) out of 5 stars Pretty good textbook May 9 2014
By K. P. - Published on
Format: Kindle Edition Verified Purchase
Some concepts are not coherent and not consistent. Even sometimes some information differs. Like amounts. Found a few places where in 1 chapter the amount was $2-3 billion different, dependent of the source (same year). I would prefer better structure as it is primarily a textbook. I have to say I have learned a lot from the textbook. It was worth over $100 for the knowledge and the grade I received.
1 of 1 people found the following review helpful
By jim - Published on
Format: Hardcover Verified Purchase
This is a great product because I needed it for school. I had no issues with it so far and Thank you for the book
HASH(0x9ded55d0) out of 5 stars Not as pictured Jan. 7 2013
By Emily Edwards - Published on
Format: Hardcover Verified Purchase
At first when I got the book I thought they had sent me something they printed themselves and just slapped the same title on, but as it turns out the entire book has a plain white sticker over the entire cover with the title of the actual textbook in black print. The sticker had black prints and scratches all over it while the actual cover underneath the sticker is fine. I just can't get the sticker off. This isn't what I paid for.
HASH(0x9ded6288) out of 5 stars This book was very informative and held my interest during ... April 14 2016
By Kayla H. - Published on
Format: Hardcover Verified Purchase
This book was very informative and held my interest during the semester in my Advertising and Promotions class. It contains a lot of visuals, photos and contemporary language. However it contains a lot of info so I would suggest reading the text prior to tests, especially because my professor himself always refers to its lengthiness in his lectures.
HASH(0x9e5471f8) out of 5 stars Best book ever! March 6 2013
By patamaporn netinant - Published on
Format: Hardcover Verified Purchase
I love O'Guinn. this text book is very useful, easy to read and translate to my language. the content is very up to date and useful to apply to strategic planning which mixed advertising and other brand promotion tools. Strategic planner must have it.