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Advertising & Promotion: An Integrated Marketing Communications Perspective Hardcover – Apr 28 2005

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Product Details

  • Hardcover: 592 pages
  • Publisher: McGraw-Hill Ryerson Higher Education; Canadian edition (April 28 2005)
  • Language: English
  • ISBN-10: 0070939853
  • ISBN-13: 978-0070939851
  • Product Dimensions: 22.1 x 3 x 27.9 cm
  • Shipping Weight: 1.5 Kg
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,145,593 in Books (See Top 100 in Books)
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Product Description

About the Author

Michael Guolla is an assistant professor at School of Management of the University of Ottawa. He completed his Ph.D. in Business Administration with a concentration in Marketing at The University of Michigan (Ann Arbor) and received his Honours in Business Administration from the Richard Ivey School of Business at The University of Western Ontario. Dr. Guolla has published articles in academic journals, proceedings of scholarly conferences, and management journals in the areas of customer satisfaction, innovation, marketing strategy, and business marketing. He has also written many cases. Professor Guolla's most recent teaching includes promotion management, services marketing, and marketing research. He has previously taught at Richard Ivey School of Business, The Michigan Business School, and at Queen's Business School.

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Most Helpful Customer Reviews on (beta) HASH(0xa5e45b10) out of 5 stars 43 reviews
3 of 4 people found the following review helpful
HASH(0xa5e6078c) out of 5 stars A Textbook that's Interesting April 5 2013
By AR - Published on
Format: Kindle Edition Verified Purchase
I got the Kindle "rented" version for 3 months - it's ridiculously priced to buy or to rent - obscene and they should be ashamed. That said - the book, while slow going, is absolutely fascinating. I would take this class again just to read the rest of the book that I missed!
It's updated fairly regularly every couple years it seems - I recommend it. Oh, and say goodbye to your money $ka-ching!$$
1 of 1 people found the following review helpful
HASH(0xa5e609d8) out of 5 stars This book does NOT have identical content to the US Edition! Sept. 6 2013
By Steven Schoenwald - Published on
Format: Paperback Verified Purchase
Please be advised that this version of the text does NOT have the same content as the US edition. The questions, while generally the same, differ slightly, as do the chapter introductions (which some questions are based off of). If you are looking for a cheap alternative to the US book and will be using it to answer questions in class, AVOID THIS VERSION.
1 of 1 people found the following review helpful
HASH(0xa5e6099c) out of 5 stars Excellent Tool! Aug. 10 2014
By Christopher Evenson - Published on
Format: Kindle Edition Verified Purchase
I was never big into my marketing classes in business, but this book was an excellent tool with lots of clear and unique examples. I would recommend this textbook for marketing classes.
1 of 1 people found the following review helpful
HASH(0xa5e60c90) out of 5 stars Good Examples Oct. 10 2014
By Cathy - Published on
Format: Hardcover Verified Purchase
I ordered this book for a graduate level marketing course. It's full of good examples.
1 of 1 people found the following review helpful
HASH(0xa5e60cf0) out of 5 stars very satisfied. March 4 2015
By Christy kakathymis - Published on
Format: Hardcover Verified Purchase
Way cheaper than my university's book store! Same book, very satisfied.