• List Price: CDN$ 22.00
  • You Save: CDN$ 5.21 (24%)
FREE Shipping on orders over CDN$ 25.
In Stock.
Ships from and sold by Amazon.ca. Gift-wrap available.
The Age of Persuasion: Ho... has been added to your Cart
+ CDN$ 6.49 shipping
Used: Good | Details
Condition: Used: Good
Comment: Shipped from the US -- Expect delivery in 1-2 weeks. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Age of Persuasion: How Marketing Ate Our Culture Paperback – Aug 31 2010

4.5 out of 5 stars 12 customer reviews

See all 9 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
"Please retry"
CDN$ 16.79
CDN$ 16.79 CDN$ 0.32

Harry Potter and the Cursed Child
click to open popover

Frequently Bought Together

  • The Age of Persuasion: How Marketing Ate Our Culture
  • +
  • The EQ Edge: Emotional Intelligence and Your Success
Total price: CDN$ 35.14
Buy the selected items together

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Product Details

  • Paperback: 352 pages
  • Publisher: Vintage Canada (Aug. 31 2010)
  • Language: English
  • ISBN-10: 0307397327
  • ISBN-13: 978-0307397324
  • Product Dimensions: 15.6 x 2.3 x 23.2 cm
  • Shipping Weight: 431 g
  • Average Customer Review: 4.5 out of 5 stars 12 customer reviews
  • Amazon Bestsellers Rank: #88,204 in Books (See Top 100 in Books)
  •  Would you like to update product info, give feedback on images, or tell us about a lower price?

  • See Complete Table of Contents

Product Description


"A terrific look into how advertising, marketing, and culture are all inexorably intertwined. A great read for anyone interested in branding . . . a must read for any student of advertising."
— Rick Boyko, Director of the Virginia Commonwealth University Brandcenter, Ex-Chief Creative Officer, Ogilvy North America

"If there’s one brand that advertising has failed miserably at making people understand, it’s advertising itself. This book goes a long way in correcting that, now if they could only do the same for car dealers."
— Bob Kuperman, former President and Chief Executive, DDB Worldwide, New York division

"Language is art. Advertising is art. Terry O’Reilly and Mike Tennant really deliver on that in this book. The Age of Persuasion made me stop, think, and realize that everything we do as marketers (day in and day out) can matter . . . and should be better. Because, in the end, advertising is not just about persuasion. It’s about the stories we tell and how they connect with real people and what those real people do with those stories. The Age of Persuasion is one of those great stories."
— Mitch Joel, President of Twist Image and author of Six Pixels of Separation

"I loved this book. I thought I had a pretty good idea of everything that’s happened in the history of American advertising, but I didn’t. I do now. The book is thorough without being heavy-handed, fun without being flippant, full of fascinating facts that fill in some voids that needed to be filled in. The only thing that might make it better would have been to include a few more quotes from me. Keep it by your bed."
— Bob Levenson, Chairman and International Creative Director, DDB International; Vice Chairman, Saatchi & Saatchi, New York and Scali McCabe Sloves, New York

"Just when I thought I heard all of the cool stories about the grand old world of advertising, Terry and Mike have created an intriguing read that will fascinate both everyday people absorbed with the ad game as well as dyed-in-the-wool ‘mad men’ and women."
— Ignacio Oreamuno, President, IHAVEANIDEA and Portfolio Night

"The Age of Persuasion provides a wonderful romp through the history and inner workings of advertising. I am not sure what I enjoyed more, the insight and wisdom about the ad business or the wit and charm of the storytelling; either way it’s a great read for all of us living in The Age of Persuasion."
— Doug Checkeris, CEO, North America MediaCom

"Terry O’Reilly and Mike Tennant blend history, stories, wisdom, hundreds of facts, and just plain fun into an original, compelling, entertaining, and insightful perspective on the impact of creative communication on our culture and on our everyday lives. It is a terrific book!"
— Bob Schmetterer, Chairman and CEO (Retired), Euro RSCG Worldwide

"The Age of Persuasion must be read by anyone in the business of marketing goods and services, creating or placing advertising and those who aspire to such noble things. This book is a fun read and a wonderful combination of historical and contemporary context."
— John P. Hayes, Jr., CEO, Third Avenue Media

“Appealing and informative, this ragbag of pop culture references, jokes, anecdotes, solid research, and advice will be indispensable to marketers or anyone curious about the power and ubiquity of advertising in modern culture.”
— Publishers Weekly

From the Hardcover edition.

About the Author

Terry O’Reilly is the award-winning co-founder of Pirate Radio and Television in Toronto and New York. Together with Mike Tennant he created the CBC Radio series O’Reilly on Advertising and The Age of Persuasion.

From the Hardcover edition.

See all Product Description

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.5 out of 5 stars
Share your thoughts with other customers

Top Customer Reviews

Format: Hardcover
I loved this book. It is definitely required reading for all Marketing, Advertising, PR and Communication Students and I predict it will become the textbook (if their professors know what's what!) While Marketing professionals may know some of the stories and the backdrop in the book, most of us regular Canadians will be fascinating by pulling back the curtain. Written in a refreshing and humourous style, the book also gives a serious study to some of the most interesting trends of the last 100 years. I especially like how history is given its proper place beside modern media and current creative campaigns. This is a book you'll want to read when you want to swept away - by reality. It's also one you can leave in the bathroom for times when you just want a chapter or a page or two.
10 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
By Rodge TOP 100 REVIEWER on Dec 18 2009
Format: Hardcover Verified Purchase
This is a highly successful transfer of one of the best CBC radio shows to book form. Buy this if you like the show. Buy this if you never heard the show. Buy this if you have any interest in marketing and our culture at all.

The title is slightly misleading - the authors aren't suggesting marketing is a universally bad thing. They're actually in favour of it, which is not surprising considering they both work in the marketing field for a living (or they used to, I'm not entirely clear on which it is at the moment.) They present their theory of good marketing, familiar to those who listen to their show, which basically suggests that advertising should offer something in return for the interruption or intrusion - what they refer to as "the contract". This idea makes pretty good sense for the most part and over the course of this very entertaining and readable book their case for marketing as a force for good is pretty solid. Along the way they dismantle many marketing myths - "marketing works on other people but not on me" etc.

Entertaining and educating - you can't go wrong with this.
5 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Hardcover
For me while it contains lots of great nuggets the whole book is worth it for just one concept - "The Contract".

This is the unwritten contract that exists between advertisers and consumers. In the book's words this contract "promises that advertisers must give you something in exchange for their imposition on your time, attention and space. An ad might offer useful information, an insight, or a solution to a problem. It might help pay for the TV show you're watching or the magazine you're reading. It might simply entertain you. The key is that it offers some tangible benefit."

The authors explore that concept and keep coming back to it as they examine the different aspects of the advertising business. They have managed to say something I believe passionately way better than I ever could and if you agree then this is the book for you.
4 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Paperback
The authors quote fellow Canadian Marshall McLuhan, "Advertising is the greatest art form of the twentieth century." And though it is one built on persuasion, it is also its very pervasiveness that commands attention and deserving of ongoing study. O'Reilly and Tennant write, "We live in an age of persuasion, where people's want, wishes, whims, pleas, brands, offers, enticements, truths, petitions, and propaganda swirl in a ceaseless, growing multimedia firestorm of sales messages."

The book stems from their work in advertising and their fascination with its practice. It truly began with a 25 part radio series on the CBC, O'Reilly on Advertising, which started in 1995. The gentlemen now have a popular and valuable radio program named The Age of Persuasion which I follow faithfully. But why is advertising so important and why should we care? Well consider this - "Statistics suggest that people spend more time exposed to advertising than they spend eating, reading, cooking, praying, cleaning, and making love combined." Clearly, the two authors are fascinated with the subject.

Their book is a fun, fast and informative read. It, at the same time, honors the profession and practice while communicating a wariness for its power and influence. The contents include interesting histories, specific forms of advertising, consumer behavior along with cool quotes, definitions and short story sidebars.

I must confess, I have a vested interest in the profession as Chief Communications Officer of DDB Worldwide. And I too carry a healthy skepticism of many aspects of branding, marketing and advertising. It comes with a great responsibility to ensure honesty and authenticity, respect for the consumer, and quality of execution. All of which is a worthy challenge.
Read more ›
2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Hardcover
If you ever listened to their weekly radio show on CBC and became a fan of their insights of how advertising works, then you will like the book. Same style with a little more depth. My only complaint is that the book is about 70 pages too long. After a while they are beating a dead horse. In spite of this, I still liked the book and would recommend it.
2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Paperback
I strongly believe that the better people understand they way they're marketed to, the more ethical and productive our system of commerce will be. The Age of Persuasion is the first effort I can think of from inside marketing to build that kind of bridge, managing to be both honest and factual, and charming and even-handed about what can be a rancourous subject. Terry is a diligent and passionate custodian of advertising's history, and that gives him unusual authority to show us where we are and how we got here. As a veteran of the ad biz, I knew a lot of these stories, but they're curated here in a way that gave even jaded ol' me a fresh perspective. To those who have never laboured in advertising's parched vineyard, they'll be a revelation. If you're a student of pop culture of any stripe, this one deserves a place on your shelf.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse