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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works-and Why Authenticity Is the Best Marketing of All Hardcover – Nov 12 2009

4.2 out of 5 stars 18 customer reviews

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Strong Is the New Pretty

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Product details

  • Hardcover: 240 pages
  • Publisher: Portfolio (Nov. 12 2009)
  • Language: English
  • ISBN-10: 1591843030
  • ISBN-13: 978-1591843030
  • Product Dimensions: 13.3 x 2.5 x 18.6 cm
  • Shipping Weight: 272 g
  • Average Customer Review: 4.2 out of 5 stars 18 customer reviews
  • Amazon Bestsellers Rank: #132,633 in Books (See Top 100 in Books)
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Product description

Review

Praise for Seth Godin:

"Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off."
Forbes

"It's easy to see why people pay to hear what he has to say."
Time

"If Seth Godin didn't exist we'd need to invent him."
—Alan Webber, founder, Fast Company

"If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin."
—Micah Sifry, cofounder, Personal Democracy Forum

"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary."
Miami Herald

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission MarketingPurple CowAll Marketers Are LiarsSmall is the New BigThe Dip,TribesLinchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.



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