Always Fresh The Untold Story Of Tim Hortons Hardcover – Oct 5 2006
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"Joyce's recently published autobiography, Always Fresh, details some of the amazing twists in his life at Tim Hortons." (Report on Business)
About the Author
Ron Joyce grew up in rural Nova Scotia and entered the restaurant business by buying a Dairy Queen franchise. In 1964, he invested in the first Tim Hortons and grew the business into one of the most successful restaurant chains in the world. In 1991, he won the Gary Wright Humanitarian Award for his work with the Tim Hortons Children's Foundation.
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Top Customer Reviews
During this journey, Ron Joyce sets the record straight about a lot of topics and does not hold back names. While done gently, he shows that the pen truly is mightier than the sword and through it all we clearly see that he truly cared and still cares about the Tim Hortons franchise and its owners and employees.
The book brings back many memories that the reader may not have even been aware existed. It is fun to learn about a true Canadian enterprise success story that is, in some degree, a part of all our lives.
The writing is clear and true although some will struggle briefly through some dull and unnecessary business jargon and others will find the style too simplistic, but on the whole the book comes together nicely. Joyce makes one feel good about being involved, in however small a role, in a true home grown success story.
After a brief prologue set in 1995, Joyce gives us a portrait of a Nova Scotia village in 1930, when he was born. The hardscrabble poverty of the Depression years comes to life, as does Joyce's love of his mother, who managed to raise three children under those conditions.
Joyce dropped out of school after Grade 9 and worked at several careers, always trying to better himself financially. A turning point came when he bought the franchise for a rundown donut store called Tim Horton's (with apostrophe) from the smooth-talking, aptly named Jim Charade.
Joyce turned this money-losing proposition into a Canadian empire worth billions. The details are fascinating. We see a gifted, driven entrepreneur determined to overcome all obstacles. (Joyce admits that his two divorces were partly caused by his workaholic ways.) We meet Tim Horton and other colourful characters connected with the Leafs. The book is worth reading for anyone considering any type of franchise, for its behind-the-scenes look at the business.
"Always fresh" is told very much from Ron Joyce's personal perspective. Although Joyce is polite and does not seem vindictive, other parties might give different accounts of the lawsuits launched by Tim Horton's widow, or Joyce's dealings with Wendy's corporation. The book takes us to the great Tim Hortons "baked from frozen" donut controversy and beyond. Although Ron Joyce was the driving force behind the rise of Tim Hortons, he generously acknowledges the help of many others.
Try this one over a double-double.
Most recent customer reviews
Delivered early .... Good fresh read of a sticky donut kingpin from his rural NS roots to fast food culinary guruPublished 9 months ago by email@example.com