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The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand Paperback – Illustrated, Oct. 12 2012

4.2 out of 5 stars 151 ratings

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Frequently bought together

  • The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
  • +
  • Building a StoryBrand: Clarify Your Message So Customers Will Listen
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  • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Total price: CDN$84.84
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Product details

  • Paperback : 256 pages
  • ISBN-10 : 1118374584
  • ISBN-13 : 978-1118374580
  • Dimensions : 19.99 x 1.57 x 19.79 cm
  • Item Weight : 422 g
  • Publisher : Wiley; 1st edition (Oct. 12 2012)
  • Language: : English
  • Customer Reviews:
    4.2 out of 5 stars 151 ratings

Product description

From the Inside Flap

Become an explanation specialist

You've done the hard work. Your product or service works beautifully—but something is missing. People just don't see the big idea, and it's keeping you from being successful. Your idea has an explanation problem.

The Art of Explanation is for businesspeople, educators, and influencers who want to improve their explanation skills and start solving explanation problems. These tools, tactics, and techniques will help you consistently inspire audiences to fall in love with your ideas, products, or services through better explanations in any medium. You will learn to:

  • Plan: Learn explanation basics, what causes them to fail, and how to diagnose explanation problems
  • Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience
  • Present: Produce remarkable explanations with visuals and media

The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

From the Back Cover

Become an explanation specialist

You've done the hard work. Your product or service works beautifully—but something is missing. People just don't see the big idea, and it's keeping you from being successful. Your idea has an explanation problem.

The Art of Explanation is for businesspeople, educators, and influencers who want to improve their explanation skills and start solving explanation problems. These tools, tactics, and techniques will help you consistently inspire audiences to fall in love with your ideas, products, or services through better explanations in any medium. You will learn to:

  • Plan: Learn explanation basics, what causes them to fail, and how to diagnose explanation problems
  • Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience
  • Present: Produce remarkable explanations with visuals and media

The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

Customer reviews

4.2 out of 5 stars
4.2 out of 5
151 global ratings
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Top reviews from Canada

Reviewed in Canada on January 28, 2018
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Reviewed in Canada on May 18, 2016
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Reviewed in Canada on February 22, 2013
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Reviewed in Canada on August 14, 2013
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Reviewed in Canada on December 21, 2012
6 people found this helpful
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Reviewed in Canada on February 11, 2013
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Top reviews from other countries

Mr. S. Baillie
5.0 out of 5 stars A Re-Education for your senses.
Reviewed in the United Kingdom on November 20, 2014
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MH
1.0 out of 5 stars This is a complete waste of time
Reviewed in the United Kingdom on November 23, 2014
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2 people found this helpful
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Bart Doorneweert
4.0 out of 5 stars Very useful and applicable approach to lowering barriers to adoption of your ideas and products
Reviewed in the United Kingdom on January 17, 2013
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5 people found this helpful
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Craig Millar
5.0 out of 5 stars This book really makes you think about the adoption of ...
Reviewed in the United Kingdom on April 5, 2017
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Amazon Customer
5.0 out of 5 stars Must-have communication book
Reviewed in the United Kingdom on October 10, 2017
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