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The Art of Looking Sideways Hardcover – Jul 20 2001
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Alan Fletcher's The Art of Looking Sideways is an absolutely extraordinary and inexhaustible "guide to visual awareness", a virtually indescribable concoction of anecdotes, quotes, images and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Fletcher is a renowned designer and art director and the joy of The Art of Looking Sideways lies in its beautiful design. Loosely arranged in 72 chapters with titles like "Colour", "Noise", "Chance", "Camouflage" and "Handedness", Fletcher's book, which he describes as "a journey without a destination", is "a collection of shards" that captures the sensory overload of a world that simply contains too much information. In one typical section, entitled "Civilization", the reader encounters six Polish flags designed to represent the world, a photograph of an anthropomorphic hand bag, Buzz Aldrin's bootprint on the moon, drawings of Stone Age pebbles, a painting of "Ireland--as seen from Wales" and a dizzying array of quotations and snippets of information, including the wise words of Marcus Aurelius, Stephen Jay and Gandhi's comment, "Western civilization? I think it would be a good idea". Fletcher's mastery of design mixes type, space, fonts, alphabets, colour and layout combined with a "jackdaw" eye for the strange and profound to produce a stunning book that cannot be read, but only experienced. --Jerry Brotton
From Library Journal
This vast collection of assorted visual and verbal content is loosely strung together by the common thread of whatever captures the attention of celebrated designer Fletcher best known for his founding roles in the English design firm Fletcher Forbes Gill and the internationally recognized design group Pentagram. A table of contents (with headings such as "Learning," "Noise," and "Imagination") provides a loose structure for what is an otherwise unfettered stream-of-consciousness outpouring. In the author's own words, the book is "a journey without a destination." The book is tailor-made for those with short attention spans, since any given thought or narrative rarely runs for more than a spread. A worthy companion to other large, contemporary, designer-orchestrated explorations of visual culture, such as Bruce Mau's Life Style (Phaidon, 2000) or John Maeda's Maeda @ Media (Rizzoli, 2000), this book will delight anyone who enjoys unexpected visual and verbal play, cultural and historical observations and insights, and staggering amounts of trivia and anecdotes. Best suited for larger public libraries or libraries with extensive liberal arts, fine arts, or art history sections. Phil Hamlett, Turner & Associates, San Francisco
Copyright 2002 Cahners Business Information, Inc.See all Product Description
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Top Customer Reviews
You can read it in the traditional front-to-back way, but my favourite way to approach the book is to just open it at random and start reading - then I usually end up flipping around because parts of the text refer to other parts of text in another section - like little hyperlinks that zoom you to some other connected place. The discovery is seemingly never-ending.
So, to you I would say: Treat your brain. Pick up this book and learn what it means to look sideways!
One day my friend Martine said that I must see this book and dropped it into my lap, I have not yet give it back. I sat there in my comfy chair and leafed through the many, many pages reading a little here, looking a little there. After a while I realised that this book was an amazing source of information and inspiration and so I started reading from the beginning, taking notes along the way.
Todd Dominey, a new media designer, wrote, "As a designer, I felt more inspired, more aware, more energized after just a handful of pages than I can remember feeling in years of buying design and art related books." As indicated by its title, this book is meant to open your mind, to get you seeing the things you never noticed before, to give you a fresh perspective and a new way of understanding.
On the first real page of the book a quote by Montaigne reads "I quote others only the better to express myself." This book has over a thousand quotes from writers, philosophers, artists and anyone who has ever said anything thoughtful. A quote starts each of the books 72 chapters, each having a loose theme such as 'Imagination', 'Noise', 'Wit' or 'Colour'.
But this is so much more than a book of smart remarks, it is a scrapbook of a lifetime of visual awareness.Read more ›
I like this book because it covers such a diverse range of topics in an interesting manner. You can open up virtually any page in the book and find something amusing, thought provoking or plain bizarre. As an example did you realise that in actuality the world is a very dull place? There is no such thing as colour or sound. These are simply waves with different wavelengths and frequencies. The sensation of light and sound is simply the brain parsing information in a specific way, probably because this model was conducive to survival in primitive times.
I must admit a lot of the pages in the book were quite beyond me. I didn't understand why they were there at all and in fact I feel that some of the material should be omitted from the book because it has little value. It also became annoying at times because you have to flip the book sideways and upside down due to its unusual layout (no easy feat with such a hefty tome!).
However all in all this book is an excellent read. One of the best books I've read in awhile. Highly recommended if you are interested in exploring the unusual and thinking outside the square.
Most recent customer reviews
The Art of Looking Sideways is a gem. Rather it is a bible of gems, notes, quotes and keen perceptions on a wide spectrum of topics relating most frequently to design and... Read morePublished on Oct. 20 2003 by justin
This book found me one day and now has me totally in it's pages.
Every little thing that was ever said and every problem ever created has some form of simplistic answer within... Read more
Stop what you're doing. Buy The Art of Looking Sideways right now. Read it, view it, participate in it. It will change the way you see the world.Published on Jan. 20 2003
This book is a celebration of ideas and thought, and illustrates the power of the human mind to synthesize concepts into reality. Read morePublished on Jan. 6 2003
Look, I'll make this short, if you have anything to do with visual creativity get this book!
In 532 pages Alan Fletcher presents a cornucopia of visual and semantic ideas,... Read more
It is probably easier to write nebulously about this volume than in very direct and objectively descriptive terms. Read morePublished on May 9 2002 by Iconophoric
Difficult to tell you what this book actually says, except that it's author is a genius. Or at least he quotes lots of other people who are. Read morePublished on May 3 2002 by The Honourable Husband
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