The Art of Social Media: Power Tips for Power Users Hardcover – Dec 4 2014
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Absolutely a must read for any marketer Inc. --This text refers to the Paperback edition.
About the Author
Guy Kawasaki is the chief evangelist of Canva, an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment. Visit www.twitter.com/GuyKawasaki
Peg Fitzpatrick is a social media strategist innovating the world of social media. She’s spearheaded successful social-media campaigns for Motorola, Google, Audi, Canva, and Virgin. When she dies and meets Saint Peter, the first thing he’ll say is, “I follow you on Pinterest.” Visit www.pinterest.com/PegFitzpatrick
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Top Customer Reviews
Of course, there is value in the sections that are not undermined by reliance on links. But given the way it is written, the ebook is the way to go.
His book is a super fast, jam packed tour of his social media life. It has more than a hundred links to pages that expand what he writes about (so it’s best to buy the e-book because they’re not spelled out in print). It is a very userfriendly manual.
It is also very singleminded. It recommends you give your life to reposting other people’s findings, written and photographic, and keep up the pace indefinitely. That will give you credibility and followers. It’s basically a business. You brand yourself and constantly hype your presence, without also hyping your talents and accomplishments, goals and desires (That would be crass). Ultimately, it seems enormously shallow, robotic and numbing, as all social media has been criticized as both being and promoting. But not to him.
Kawasaki is as usual, forthright and effervescent. He fears no critics and lives the bold life he recommends. He tells it straight and hard, and you have to take it, because he’s living proof it works. He is that exception we give license to.
Possibly the wisest among the many wise things in The Art of Social Media, is that “social media guru” is any oxymoron, because nobody really knows how social media works, including the authors.Read more ›
The book starts by showing you how to present yourself with a visually acceptable public profile, then goes on to describe content creation, curation and the best practices of sharing across different social media channels. Talk about helping a socialist out, Guy and Peg have redefined what it means to be a socialist. I loved the example where Guy posts a picture of the Audi A3 odometer and how it generated 500,000 views in 5 days!
Learn how to be bold, brief and add true value to posts. I didn't know there were so many tools and sites to monitor, manage and monetize the social web till I read this book. Any day I'd take advice from someone like Guy who has 6.7 million followers on Google Plus and 1.5 million followers on Twitter. He even tells you how to manage your online attitude.
On the subject of integrating social media and blogging, learn How to "Peg" your posts from Peg. She is a true marketing pro, and a social innovator.
And finally, for those who are constantly trying to get more followers (for whatever reason), I recommend reading Chapter 10. I agree with Guy when he says "Only losers and charlatans buy followers, likes and +1s"
I read this book from start to finish in a couple of hours, and enjoyed every line of it.Read more ›
There are twelve chapters in which they explain HOW TO (as well as HOW NOT TO), accompanied by tips:
1 Optimize Your Profile: You have only a few seconds to make a favorable impression
2 Feed the Content Master: Figure out how to make money, whom to attract to do that, and what they want to read
3 Perfect Your Posts: Be valuable, interesting, brief, thankful, visual, and organized
4 Respond to Comments: Assume people are good until proven bad
5 Integrate Social Media: Be your curator and entice people to follow you with what they want, not with what you think they should want
6 Get More Followers: Be exquisite rather than popular, loved rather than famous, be palpable and unmistakable rather than predictable
7 Socialize Events: Integrate the hashtag into everything
8 Run Google+ Hangouts on Air: Get the right equipment (i.e. webcam, microphone and earphones, lighting and background)
9 Rock a Twitter Cat: Prepare your guests (e.g.Read more ›
Most recent customer reviews
This was a good book just not what I was expecting for my own social media needs. Definitely great for businesses looking to advertise on social mediaPublished 2 months ago by Abbie
Great useless book. There are tons of "links" none of which are accessible without the full URLs addresses. Only buy the Kindle version.Published 17 months ago by A. Karpenko
... But learned a lot more along the way. It's a great guide to anyone starting in social media and a great refresher for people with more experience.Published 17 months ago by Daniel Vaudrin
A lot of the advice found here is useful, and applicable if you want to do something to help raise awareness of anything you or your company will do online. Read morePublished 17 months ago by Amazon Customer
This book was full of great ideas to get my social media under control. It is an excellent read for those who are somewhat versed in social media but are looking for a way to... Read morePublished 18 months ago by Tracy Regan
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