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The Art of Social Media: Power Tips for Power Users Hardcover – Dec 4 2014

4.2 out of 5 stars 13 customer reviews

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Product Details

  • Hardcover: 208 pages
  • Publisher: Portfolio (Dec 4 2014)
  • Language: English
  • ISBN-10: 1591848075
  • ISBN-13: 978-1591848073
  • Product Dimensions: 13.3 x 2 x 18.5 cm
  • Shipping Weight: 272 g
  • Average Customer Review: 4.2 out of 5 stars 13 customer reviews
  • Amazon Bestsellers Rank: #29,324 in Books (See Top 100 in Books)
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Product Description

Review

Absolutely a must read for any marketer Inc. --This text refers to the Paperback edition.

About the Author

Guy Kawasaki is the chief evangelist of Canva, an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment. Visit www.twitter.com/GuyKawasaki
 
Peg Fitzpatrick is a social media strategist innovating the world of social media. She’s spearheaded successful social-media campaigns for Motorola, Google, Audi, Canva, and Virgin. When she dies and meets Saint Peter, the first thing he’ll say is, “I follow you on Pinterest.” Visit www.pinterest.com/PegFitzpatrick

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Customer Reviews

4.2 out of 5 stars
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Top Customer Reviews

Format: Hardcover Verified Purchase
Detailed methodology (step by step) on how to post on each main form of social media. Very good content but the actual book has small font and lacks colours...but that's a small point. This book is the how-to for social media marketing
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Format: Hardcover
I am a fan of Guy Kawasaki's spirit and generosity in sharing what he knows, but was disappointed by this book. I bought the print version and was really surprised to find that it was the size of a greeting card. The text is also very dispersed on each page, which means that ultimately this "208 page book" is really a short booklet. That might have been okay if many concepts or facts didn't rely on the links for completeness. As he points out at the very start of the book, links don't work in print, leaving some important information nowhere to be found. Some paragraphs read like an outline rather than the finished product. I think a bit more effort could have been put into making sure that the print version stands on its own without leaving the reader the rather arduous task of tracking down a mountain of links to complete the thought.
Of course, there is value in the sections that are not undermined by reliance on links. But given the way it is written, the ebook is the way to go.
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Format: Hardcover
Guy Kawasaki is a very busy person. He is constantly searching for shareable content, beefing up blog posts, timing tweets and experimenting with online services (especially new ones) that will help him do more with all the above. He recommends using every tool and function social media sites provide, otherwise you will look like an amateur. He says you can (and should) repeat posts, and if people unfollow you, they weren’t right for you anyway. He says if you’re not annoying, you’re not using social media to its fullest.

His book is a super fast, jam packed tour of his social media life. It has more than a hundred links to pages that expand what he writes about (so it’s best to buy the e-book because they’re not spelled out in print). It is a very userfriendly manual.

It is also very singleminded. It recommends you give your life to reposting other people’s findings, written and photographic, and keep up the pace indefinitely. That will give you credibility and followers. It’s basically a business. You brand yourself and constantly hype your presence, without also hyping your talents and accomplishments, goals and desires (That would be crass). Ultimately, it seems enormously shallow, robotic and numbing, as all social media has been criticized as both being and promoting. But not to him.

Kawasaki is as usual, forthright and effervescent. He fears no critics and lives the bold life he recommends. He tells it straight and hard, and you have to take it, because he’s living proof it works. He is that exception we give license to.

Possibly the wisest among the many wise things in The Art of Social Media, is that “social media guru” is any oxymoron, because nobody really knows how social media works, including the authors.
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Format: Hardcover
Whether you are a housewife, pastor, enterprise marketer, business owner, student or individual user, chances are you use a social network. And the social interactions we have where we create, share and exchange ideas, pictures and videos is what we call social media. If you want to rock social media, then look no further. The Art of Social Media is a no nonsense guide portraying valuable first hand knowledge from the trenches, by Guy Kawasaki and Peg Fitzpatrick, and written by Guy.

The book starts by showing you how to present yourself with a visually acceptable public profile, then goes on to describe content creation, curation and the best practices of sharing across different social media channels. Talk about helping a socialist out, Guy and Peg have redefined what it means to be a socialist. I loved the example where Guy posts a picture of the Audi A3 odometer and how it generated 500,000 views in 5 days!

Learn how to be bold, brief and add true value to posts. I didn't know there were so many tools and sites to monitor, manage and monetize the social web till I read this book. Any day I'd take advice from someone like Guy who has 6.7 million followers on Google Plus and 1.5 million followers on Twitter. He even tells you how to manage your online attitude.
On the subject of integrating social media and blogging, learn How to "Peg" your posts from Peg. She is a true marketing pro, and a social innovator.
And finally, for those who are constantly trying to get more followers (for whatever reason), I recommend reading Chapter 10. I agree with Guy when he says "Only losers and charlatans buy followers, likes and +1s"
I read this book from start to finish in a couple of hours, and enjoyed every line of it.
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Format: Kindle Edition
Guy Kawasaki and Peg Fitzpatrick have written a book in which they use and thereby demonstrate all of the "tips, tricks, and insights" that have enabled them and their clients to "rock social media." This is a knowledge transfer that can be of incalculable value to those whose objective is to use social media to achieve business objectives for themselves and/or an organization.

There are twelve chapters in which they explain HOW TO (as well as HOW NOT TO), accompanied by tips:

1 Optimize Your Profile: You have only a few seconds to make a favorable impression
2 Feed the Content Master: Figure out how to make money, whom to attract to do that, and what they want to read
3 Perfect Your Posts: Be valuable, interesting, brief, thankful, visual, and organized
4 Respond to Comments: Assume people are good until proven bad
5 Integrate Social Media: Be your curator and entice people to follow you with what they want, not with what you think they should want
6 Get More Followers: Be exquisite rather than popular, loved rather than famous, be palpable and unmistakable rather than predictable
7 Socialize Events: Integrate the hashtag into everything
8 Run Google+ Hangouts on Air: Get the right equipment (i.e. webcam, microphone and earphones, lighting and background)
9 Rock a Twitter Cat: Prepare your guests (e.g.
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