Attracting Perfect Customers: The Power of Strategic Synchronicity Paperback – Oct 1 2001
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From Publishers Weekly
Hall and Brogniez, consultants both, make one simple and compelling point: readers will make more money and be far happier if they and their company only deal with customers whose values mesh with their own. The authors describe buyers who are in complete synch with the seller as "perfect customers," but they sidestep the issue of what happens if there are not enough "perfect customers" to keep one in business. A lack of quantitative supporting evidence further weakens their strategy. Still, this is a worthwhile book that may cause executives to rethink their basic marketing strategies.
Copyright 2001 Cahners Business Information, Inc.
"A refreshing, remarkable approach for those who want to connect with their clients and customers for all the right reasons." -- C. Leslie Charles, author of Why Is Everyone So Cranky?
"Hall and Brogniez are causing a worldwide shift in how companies train their sales and marketing teams." -- Jack Canfield, Co-author of the #1 New York Times Bestseller
"Hall and Brogniez outline a process to draw customers that are a perfect fit for your organization and ignore others." -- Toronto Globe and Mail, September 26, 2001
"Strategic Synchronicity: the answer to the question "How do I find more customers?" -- Robert G. Allen, author,
"This is an incredibly insightful book with amazingly practical applications...a powerful concept that anyone can use to grow faster!" -- Brian Tracy, Author,
"What a relief! This book is a must-read for anyone exhausted or frustrated by the competitive race for customers!" -- Sharon Jordan Evans, Co-author
Offers a unique and effective method. The results are a win-win for both client and sales professionals. -- David E. Hernandez, National Accounts Manager, WorldCom, Inc.
The Strategic Synchronicity process truly guides the most perfect people and events to me easily and effortlessly. -- Patty Walters, Senior Consultant, Management Consulting, Shell Services International
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Top Customer Reviews
Attracting Perfect Customers looks at those customers who make doing business a pleasure. These individuals not only want what you provide but consider your service valuable. Wouldn't going to work be a pleasure if all your customers were like these people? Then, why not put your efforts into attracting more perfect customers?
Attracting Perfect Customers provides a much needed breakthrough for businesses. Really, it's all about working smarter, using your strengths, making real connections, and being really clear about what you are trying to achieve. The alternative, running blindly about hoping to make a buck here and there, doesn't really make much sense.
I read the book outloud to my pregnant wife and openly discussed the merits of each chapter and exercise to see how our individual businesses would be affected. The authors say that once you've established a Strategic Attraction Plan, you could see results within 48 hours.
For me, try 24 hours. I put together an email for my past clients which was personal, devoid of sales generation speak and asked them to tell me how to help THEM succeed. The result? Customers suggesting products they would buy. Customers telling me success stories they had with my products. Customers buying greater-than-average orders of my product.
Read the book. Distill the information. Do the exercises. I have no doubt that this book will enable you to figure out how to increase the sales of your company, how you establish and build a rapport with customers and more importantly, establish abundance in all that you do.
Being a former business owner (and present-day self-help author), I can really appreciate the concept of attracting the best customers and the best employees. The recommended strategy of finding out what makes people tick, looking for room for improvement, finding out what others expect of you, and having more than one plan are clearly defined in the "Strategic Attraction Process."
These authors understand another gift of New Age thinking and that is the concept of manifesting results. That starts with ideas, thinking, attitudes, identities, standards and beliefs. This foundation is thoroughly covered in the "6 Standards of Strategic Synchonicity."
But my favorite part of the book is where they talk about the "21 Daily Tips." Here is a simple treasure chest of ideas for stimulating the attraction process. Some enlightened goodies include:
* Let your perfect customer know they are perfect
* Expect breakthroughs to look like breakdowns
* Share, share, and share yourself
* Break bread with a competitor
* Accept that you don't know
* Make irresistible improvements
I could go on and on about this book. It all boils down to approaching business from a higher place and enjoying the benefits of giving your passion to the value you produce.
Becoming an enlightened business person is a great way to live your passion! This book certainly helps in your quest.
Most recent customer reviews
It will aid you in focusing your attention to what you want. That is a good thing.Published 6 months ago by Cindy at Suede Hills
Attracting Perfect Customers is a "must" read for all business owners. This book explains the positive benefits of attracting the right people into your business, how to set the... Read morePublished on June 23 2009 by Wendy Mackay
j aimerais commander 4 autres exemplaires; la dernière commande aurait dû être de 5 mais un seul volume a été livré.... Read morePublished on Aug. 20 2004 by JEAN-GUY DUBOIS
I have found this book to be powerfully amazing. I'm using it to attract foster parents to my organization and the results are phenominal. Read morePublished on June 13 2004
It's hard for me to put into words how much this book has changed my life. By decalring exactly who I wanted my perfect customers to be, I attract them to me. Read morePublished on May 10 2004 by Heather Loftiss
I was very attracted to the title of this book, but I could not find anything in it that was fresh, helpful or concrete. The tone of the book is cloying and New Age-ish. Read morePublished on Sept. 13 2003
This book reminds you of what is important, what to stay focused on and what to keep yourself occupied with. They have a great reminder system. I truly enjoyed this book!Published on June 16 2003 by Sherry L. Subbert
I intruct an eight-week marketing class and I usually talk about this book as part of class one or class two. Read morePublished on Oct. 19 2002 by Denise M. Michaels
This book is a must have for your business book collection...then throw out all of the rest! Just kidding, however this is a revolutionary, or should I say, evolutionary way to... Read morePublished on Sept. 12 2002 by Patricia Walters
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