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Attracting Perfect Customers: The Power of Strategic Synchronicity Paperback – Oct 1 2001

4.7 out of 5 stars 20 customer reviews

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Product Details

  • Paperback: 200 pages
  • Publisher: Berrett-Koehler Publishers; 1st edition (Oct. 1 2001)
  • Language: English
  • ISBN-10: 1576751244
  • ISBN-13: 978-1576751244
  • Product Dimensions: 15.5 x 1.8 x 23.5 cm
  • Shipping Weight: 322 g
  • Average Customer Review: 4.7 out of 5 stars 20 customer reviews
  • Amazon Bestsellers Rank: #120,455 in Books (See Top 100 in Books)
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Product Description

From Publishers Weekly

Hall and Brogniez, consultants both, make one simple and compelling point: readers will make more money and be far happier if they and their company only deal with customers whose values mesh with their own. The authors describe buyers who are in complete synch with the seller as "perfect customers," but they sidestep the issue of what happens if there are not enough "perfect customers" to keep one in business. A lack of quantitative supporting evidence further weakens their strategy. Still, this is a worthwhile book that may cause executives to rethink their basic marketing strategies.

Copyright 2001 Cahners Business Information, Inc.


"A refreshing, remarkable approach for those who want to connect with their clients and customers for all the right reasons." -- C. Leslie Charles, author of Why Is Everyone So Cranky?

"Hall and Brogniez are causing a worldwide shift in how companies train their sales and marketing teams." -- Jack Canfield, Co-author of the #1 New York Times Bestseller

"Hall and Brogniez outline a process to draw customers that are a perfect fit for your organization and ignore others." -- Toronto Globe and Mail, September 26, 2001

"Strategic Synchronicity: the answer to the question "How do I find more customers?" -- Robert G. Allen, author,

"This is an incredibly insightful book with amazingly practical applications...a powerful concept that anyone can use to grow faster!" -- Brian Tracy, Author,

"What a relief! This book is a must-read for anyone exhausted or frustrated by the competitive race for customers!" -- Sharon Jordan Evans, Co-author

“Offers a unique and effective method. The results are a win-win for both client and sales professionals.” -- David E. Hernandez, National Accounts Manager, WorldCom, Inc.

“The Strategic Synchronicity process truly guides the most perfect people and events to me easily and effortlessly.” -- Patty Walters, Senior Consultant, Management Consulting, Shell Services International

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Customer Reviews

4.7 out of 5 stars
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Top Customer Reviews

Format: Paperback
As the CEO of a Corporate Training Business, I have watched our business grow exponentially as a result of the work I've done with Jan & Stacey. I've read a lot of books about selling and marketing, but this one worked. Not only that, it was simple. I kept thinking there must be more, but it's that easy. Divided into three parts, the book takes the essence of the work that Jan & Stacey do in their workshops and makes it available to everyone. If you think you've read all the books you care to on Sales & Marketing, there's one more...THIS ONE. I bought 25 just to give to our business associates and partners.
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By A Customer on Oct. 4 2001
Format: Paperback
Just like the authors' promised, within two days I received a new client out of the blue! I am an health insurance agent and am tired of cold calling to find my clients. This process is much easier and more rewarding. The best part of working with this new client is that, instead of being a "salesman," I was able to be a counsellor, which I enjoy much more. I highly recommend this book to all people who are in sales positions.
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By Tami Brady HALL OF FAMETOP 100 REVIEWER on Sept. 3 2009
Format: Paperback
We've all heard of the 20/80 rule, that only 20% of our daily efforts are actually fruitful. If this is true, then why are we spinning our wheels? Why do we drive ourselves insane trying to please fly by night customers? What if there was a different way?

Attracting Perfect Customers looks at those customers who make doing business a pleasure. These individuals not only want what you provide but consider your service valuable. Wouldn't going to work be a pleasure if all your customers were like these people? Then, why not put your efforts into attracting more perfect customers?

Attracting Perfect Customers provides a much needed breakthrough for businesses. Really, it's all about working smarter, using your strengths, making real connections, and being really clear about what you are trying to achieve. The alternative, running blindly about hoping to make a buck here and there, doesn't really make much sense.
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Format: Paperback
I can't begin to tell you the number of books I read each month covering the topics of branding, marketing, advertising, ecommerce, client building and sales. This book managed to get away from all the matters normally discussed in collegiate texts and boil down business development to the nitty-gritty...attracting the perfect customer for YOUR business.
I read the book outloud to my pregnant wife and openly discussed the merits of each chapter and exercise to see how our individual businesses would be affected. The authors say that once you've established a Strategic Attraction Plan, you could see results within 48 hours.
For me, try 24 hours. I put together an email for my past clients which was personal, devoid of sales generation speak and asked them to tell me how to help THEM succeed. The result? Customers suggesting products they would buy. Customers telling me success stories they had with my products. Customers buying greater-than-average orders of my product.
Read the book. Distill the information. Do the exercises. I have no doubt that this book will enable you to figure out how to increase the sales of your company, how you establish and build a rapport with customers and more importantly, establish abundance in all that you do.
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Format: Paperback
I've had a few weeks to let this book sink in and I must say that I'm very impressed with what these authors have written. Basing a business approach on the Law of Attraction may seem a little new-agey to some hardened business people. But a great gift of the New Age thinkers is the betterment of our society and living with integrity.
Being a former business owner (and present-day self-help author), I can really appreciate the concept of attracting the best customers and the best employees. The recommended strategy of finding out what makes people tick, looking for room for improvement, finding out what others expect of you, and having more than one plan are clearly defined in the "Strategic Attraction Process."
These authors understand another gift of New Age thinking and that is the concept of manifesting results. That starts with ideas, thinking, attitudes, identities, standards and beliefs. This foundation is thoroughly covered in the "6 Standards of Strategic Synchonicity."
But my favorite part of the book is where they talk about the "21 Daily Tips." Here is a simple treasure chest of ideas for stimulating the attraction process. Some enlightened goodies include:
* Let your perfect customer know they are perfect
* Expect breakthroughs to look like breakdowns
* Share, share, and share yourself
* Break bread with a competitor
* Accept that you don't know
* Make irresistible improvements
I could go on and on about this book. It all boils down to approaching business from a higher place and enjoying the benefits of giving your passion to the value you produce.
Becoming an enlightened business person is a great way to live your passion! This book certainly helps in your quest.
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Format: Paperback
Having been in business for over thirty years, I was surprised to learn of an approach to better marketing that I'd not heard before. I am clearly convinced that by adopting the Strategic Synchronicity philosophy all companies can improve their effectiveness, and, more importantly, the bottom line. I am still amazed at the pure simplicity of the approach: but then aren't the best ideas always the simplest? I am hoping Hall and Brogniez will give us another book on applying the same principles to other aspects of life; relationships, self-improvement, personal growth, etc. I have no doubt that "The Power of Strategic Synchronicity" will be just as effective in life applications as in business. I wish I'd a thought of it first!!
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